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New berry-flavored sticks are now available for the exclusive IQOS stick TEREA!
NEWS

New berry-flavored sticks are now available for the exclusive IQOS stick TEREA!

The second collaboration between Tokyo Tanaka & Jean-Ken Johnny of MAN WITH A MISSION and ” Plum AURA! Limited collaboration goods will be awarded in the campaign!
NEWS

The second collaboration between Tokyo Tanaka & Jean-Ken Johnny of MAN WITH A MISSION and ” Plum AURA! Limited collaboration goods will be awarded in the campaign!

The “KIWAMI Edition” of the TEREA cigarette stick for IQOS, decorated with a majestic coat of arms, is now available!
NEWS

The “KIWAMI Edition” of the TEREA cigarette stick for IQOS, decorated with a majestic coat of arms, is now available!

The first in a series of limited colors, “Amber Haze,” is the first in a series of limited colors from Plum AURA, which has been on a roll since its launch!
NEWS

The first in a series of limited colors, “Amber Haze,” is the first in a series of limited colors from Plum AURA, which has been on a roll since its launch!

glo™ Hilo Plus, the latest heated cigarette device from the glo series, is now available nationwide! Realizes one of the fastest heating times
NEWS

glo™ Hilo Plus, the latest heated cigarette device from the glo series, is now available nationwide! Realizes one of the fastest heating times

JT sponsors “WILD BUNCH FEST. 2025,” one of the largest festivals in western Japan! Special smoking booth “Ploom LOUNGE” will be exhibited.
NEWS

JT sponsors “WILD BUNCH FEST. 2025,” one of the largest festivals in western Japan! Special smoking booth “Ploom LOUNGE” will be exhibited.

Two new tropical flavors, Berry and Banana, are now available in the Ploom-exclusive EVO stick!
NEWS

Two new tropical flavors, Berry and Banana, are now available in the Ploom-exclusive EVO stick!

THE SMOKING LOUNGE, “the world’s best smoking place,” opens in Harajuku! The perfect space for the ultimate smoke!
NEWS

THE SMOKING LOUNGE, “the world’s best smoking place,” opens in Harajuku! The perfect space for the ultimate smoke!

Ploom Aura, the new heated tobacco device in the Ploom series, and Evo, a new stick brand!
NEWS

Ploom Aura, the new heated tobacco device in the Ploom series, and Evo, a new stick brand!

The new heated cigarette ” Lil’ Hybrid 3.0 ” goes on sale April 15!
NEWS

The new heated cigarette ” Lil’ Hybrid 3.0 ” goes on sale April 15!

Ploom’s Camel has a new flavor! Camel Smooth” with a subtly sweet flavor.
NEWS

Ploom’s Camel has a new flavor! Camel Smooth” with a subtly sweet flavor.

IQOS ILUMA i Series Limited Edition Designs Now Available! First to be released in Japan before the rest of the world!
NEWS

IQOS ILUMA i Series Limited Edition Designs Now Available! First to be released in Japan before the rest of the world!

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RANKING NEWS

  • Kentaro Sakaguchi Rocks Tatras' Latest Look! The Fall/Winter 2026 Campaign Is Out Kentaro Sakaguchi Rocks Tatras' Latest Look! The Fall/Winter 2026 Campaign Is Out
  • Rimowa Hosts a Huge Pop-Up Event! Featuring the World’s First In-Person Exhibition of “RE-CRAFTED” Rimowa Hosts a Huge Pop-Up Event! Featuring the World’s First In-Person Exhibition of “RE-CRAFTED”
  • What color should you use? Gatsby’s Moving Rubber series has undergone a major overhaul! What color should you use? Gatsby’s Moving Rubber series has undergone a major overhaul!
  • JT Hosts a Pop-Up Event at MIYASHITA PARK Where “Adults Can Smoke and Have Fun”! Enjoy Interactive Activities and Music Events JT Hosts a Pop-Up Event at MIYASHITA PARK Where “Adults Can Smoke and Have Fun”! Enjoy Interactive Activities and Music Events
  • Glashütte Original Unveils Its New “70s” Series! Three Square-Shaped Analog Watch Models Glashütte Original Unveils Its New “70s” Series! Three Square-Shaped Analog Watch Models
  • The No. 1 choice in user polls is finally here! Introducing “EVO,” a Kakao-flavored stick for Ploom The No. 1 choice in user polls is finally here! Introducing “EVO,” a Kakao-flavored stick for Ploom
  • Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote
  • MEGLY Launches a Carbonated Lotion! Solves the Problem of “Open Pores” in Just 10 Seconds MEGLY Launches a Carbonated Lotion! Solves the Problem of “Open Pores” in Just 10 Seconds
  • Longines Unveils Several New Models in the “Master Collection”! Classic Dress Watches Carrying on a Legacy Dating Back to the Early 20th Century Longines Unveils Several New Models in the “Master Collection”! Classic Dress Watches Carrying on a Legacy Dating Back to the Early 20th Century
  • IWC is celebrating the 140th anniversary of Mercedes-Benz's automotive invention with the release of a limited edition of 140 watches! IWC is celebrating the 140th anniversary of Mercedes-Benz's automotive invention with the release of a limited edition of 140 watches!

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