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New berry-flavored sticks are now available for the exclusive IQOS stick TEREA!
NEWS

New berry-flavored sticks are now available for the exclusive IQOS stick TEREA!

The second collaboration between Tokyo Tanaka & Jean-Ken Johnny of MAN WITH A MISSION and ” Plum AURA! Limited collaboration goods will be awarded in the campaign!
NEWS

The second collaboration between Tokyo Tanaka & Jean-Ken Johnny of MAN WITH A MISSION and ” Plum AURA! Limited collaboration goods will be awarded in the campaign!

The “KIWAMI Edition” of the TEREA cigarette stick for IQOS, decorated with a majestic coat of arms, is now available!
NEWS

The “KIWAMI Edition” of the TEREA cigarette stick for IQOS, decorated with a majestic coat of arms, is now available!

The first in a series of limited colors, “Amber Haze,” is the first in a series of limited colors from Plum AURA, which has been on a roll since its launch!
NEWS

The first in a series of limited colors, “Amber Haze,” is the first in a series of limited colors from Plum AURA, which has been on a roll since its launch!

glo™ Hilo Plus, the latest heated cigarette device from the glo series, is now available nationwide! Realizes one of the fastest heating times
NEWS

glo™ Hilo Plus, the latest heated cigarette device from the glo series, is now available nationwide! Realizes one of the fastest heating times

JT sponsors “WILD BUNCH FEST. 2025,” one of the largest festivals in western Japan! Special smoking booth “Ploom LOUNGE” will be exhibited.
NEWS

JT sponsors “WILD BUNCH FEST. 2025,” one of the largest festivals in western Japan! Special smoking booth “Ploom LOUNGE” will be exhibited.

Two new tropical flavors, Berry and Banana, are now available in the Ploom-exclusive EVO stick!
NEWS

Two new tropical flavors, Berry and Banana, are now available in the Ploom-exclusive EVO stick!

THE SMOKING LOUNGE, “the world’s best smoking place,” opens in Harajuku! The perfect space for the ultimate smoke!
NEWS

THE SMOKING LOUNGE, “the world’s best smoking place,” opens in Harajuku! The perfect space for the ultimate smoke!

Ploom Aura, the new heated tobacco device in the Ploom series, and Evo, a new stick brand!
NEWS

Ploom Aura, the new heated tobacco device in the Ploom series, and Evo, a new stick brand!

The new heated cigarette ” Lil’ Hybrid 3.0 ” goes on sale April 15!
NEWS

The new heated cigarette ” Lil’ Hybrid 3.0 ” goes on sale April 15!

Ploom’s Camel has a new flavor! Camel Smooth” with a subtly sweet flavor.
NEWS

Ploom’s Camel has a new flavor! Camel Smooth” with a subtly sweet flavor.

IQOS ILUMA i Series Limited Edition Designs Now Available! First to be released in Japan before the rest of the world!
NEWS

IQOS ILUMA i Series Limited Edition Designs Now Available! First to be released in Japan before the rest of the world!

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RANKING NEWS

  • What color should you use? Gatsby’s Moving Rubber series has undergone a major overhaul! What color should you use? Gatsby’s Moving Rubber series has undergone a major overhaul!
  • ”Ploom CUBE” Gets a Makeover! Now Available in Two Monochrome Colors with a Matte Finish ”Ploom CUBE” Gets a Makeover! Now Available in Two Monochrome Colors with a Matte Finish
  • Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote
  • The long-awaited wide model of Levi's 501® is now available for the first time in two new silhouettes, Loose and Relaxed! The long-awaited wide model of Levi's 501® is now available for the first time in two new silhouettes, Loose and Relaxed!
  • Tatras Is Touring All Over Japan! Pop-Up Events for the Fall/Winter 2026 Collection Are Being Held in Various Locations Tatras Is Touring All Over Japan! Pop-Up Events for the Fall/Winter 2026 Collection Are Being Held in Various Locations
  • 5 Essential British-Style Spring/Summer Pieces for a Mod or Biker Vibe 5 Essential British-Style Spring/Summer Pieces for a Mod or Biker Vibe
  • 7-Eleven and Hanes Team Up! T-shirts and socks based on the BEEFY series are now on sale 7-Eleven and Hanes Team Up! T-shirts and socks based on the BEEFY series are now on sale
  • Worn by seven stars, including Mbappé and Figo! Hublot watches that graced the wrists of celebrities at the 26th FIFA World Cup Worn by seven stars, including Mbappé and Figo! Hublot watches that graced the wrists of celebrities at the 26th FIFA World Cup
  • Hamilton Launches a Limited-Edition Watch Inspired by the Movie ‘The Odyssey’! Hamilton Launches a Limited-Edition Watch Inspired by the Movie ‘The Odyssey’!
  • The strongest protein drink in the history of Oikos is born! Contains 25g of highly absorbable protein The strongest protein drink in the history of Oikos is born! Contains 25g of highly absorbable protein

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