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Two long-awaited new brands are now available in the Camel brand of the Ploom X series!
NEWS

Two long-awaited new brands are now available in the Camel brand of the Ploom X series!

The third limited color of the Ploom X ADVANCED, “Rose Shimmer,” is now available!
NEWS

The third limited color of the Ploom X ADVANCED, “Rose Shimmer,” is now available!

Ploom X ADVANCED collaborative front panel designed by Tonda Rinran is now available!
NEWS

Ploom X ADVANCED collaborative front panel designed by Tonda Rinran is now available!

The first regular stick with capsule from IQOS ” TEREA ” is now available!
NEWS

The first regular stick with capsule from IQOS ” TEREA ” is now available!

The gorgeous champagne gold “Ploom X ADVANCED” is now available!
NEWS

The gorgeous champagne gold “Ploom X ADVANCED” is now available!

The new heated cigarette device “glo HYPER” goes on sale on Tuesday, August 6! What are its features?
NEWS

The new heated cigarette device “glo HYPER” goes on sale on Tuesday, August 6! What are its features?

Mebius Rich,” the strongest smoke in Mebius history, is now available!
NEWS

Mebius Rich,” the strongest smoke in Mebius history, is now available!

Ploom X ADVANCED is now available in a limited number of lime-colored devices and panels that look like “Solaro”!
NEWS

Ploom X ADVANCED is now available in a limited number of lime-colored devices and panels that look like “Solaro”!

Wakaba” and “Echo” are back in paper cigarettes! Retro packaging is still alive and well!
NEWS

Wakaba” and “Echo” are back in paper cigarettes! Retro packaging is still alive and well!

IQOS launches a campaign with a great deal! What is ” IQOS Together X ” where someone can win luxurious prizes every day?
NEWS

IQOS launches a campaign with a great deal! What is ” IQOS Together X ” where someone can win luxurious prizes every day?

Ploom X ADVANCED is now available in a stylish bronze color with a limited number of devices & panels!
NEWS

Ploom X ADVANCED is now available in a stylish bronze color with a limited number of devices & panels!

The first new product in the Seven Star series in nine years! [ New Seven Star Menthol
NEWS

The first new product in the Seven Star series in nine years! [ New Seven Star Menthol

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RANKING NEWS

  • Hamilton Launches a Limited-Edition Watch Inspired by the Movie ‘The Odyssey’! Hamilton Launches a Limited-Edition Watch Inspired by the Movie ‘The Odyssey’!
  • Tatras Appoints Kentaro Sakaguchi as Its First-Ever Global Ambassador! Tatras Appoints Kentaro Sakaguchi as Its First-Ever Global Ambassador!
  • Peroni’s 350ml cans are finally available year-round! How can you enjoy Italy’s No. 1 beer? Peroni’s 350ml cans are finally available year-round! How can you enjoy Italy’s No. 1 beer?
  • John Smedley Collaborates with Wales Bonner! Launches a Limited-Edition Collection Infused with British Aesthetics John Smedley Collaborates with Wales Bonner! Launches a Limited-Edition Collection Infused with British Aesthetics
  • Levi's® is releasing a limited-edition reissue of the rare World War II-era “1942 501® Jeans”! Levi's® is releasing a limited-edition reissue of the rare World War II-era “1942 501® Jeans”!
  • S.T. Dupont has released “Torch,” a multipurpose lighter that lets you control the flame however you like S.T. Dupont has released “Torch,” a multipurpose lighter that lets you control the flame however you like
  • Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote
  • Stone Island Launches the “MINERAL DYING” Series, Exploring the Theme of Fall/Winter 2026–27 Stone Island Launches the “MINERAL DYING” Series, Exploring the Theme of Fall/Winter 2026–27
  • Azabu Tailor Opens Its First Flagship Store in Azabu-Juban, the Brand’s Birthplace! Limited-Edition Suits (100 Pieces) and Ties Also Available! Azabu Tailor Opens Its First Flagship Store in Azabu-Juban, the Brand’s Birthplace! Limited-Edition Suits (100 Pieces) and Ties Also Available!
  • Tom Wood Launches New “Mined Ring Black Spinel”! Now Available for Pre-sale at Dover Street Market Ginza Tom Wood Launches New “Mined Ring Black Spinel”! Now Available for Pre-sale at Dover Street Market Ginza

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  • Meguri Launches an Innovative Carbonated Shampoo! Make “Reboot your hair and scalp once every three days” a habit.
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