JT announces the release of two new brands, “EVO Tropical Berry Crystal” and “EVO Tropical Banana Crystal,” from the new EVO brand of Ploom-exclusive heated tobacco sticks, to be available at convenience stores and tobacco retailers nationwide starting Friday, August 1, 2025. Convenience stores and tobacco retailers nationwide will begin sales on Friday, August 1, 2025.
Sponsored by
EVOEVO
“EVO” is JT’s first ever premium brand of heated cigarettes using only the highest quality tobacco leaves. The brand has recorded a three-fold increase in sales share*1 compared to new tobacco sticks launched in the past one year.
In order to meet the tastes of even more users, JT is now releasing two new flavors that can be enjoyed with “Ploom”. The “Evo Tropical Berry Crystal” is based on the flavor of ripe mango, with a capsule that contains the sweetness of dark yet fresh berries. The “Evo Tropical Banana Crystal” is based on the same ripe mango flavor, but with a milky, creamy banana sweetness. Both products feature a capsule that, when crushed, delivers a taste that blends the sweetness of the two fruits into an exquisite harmony that can be enjoyed until the very last sip .
1 The comparison is based on the average sales share of the three most recently launched cigarette sticks in Japan over the past year (in some major sales channels) during the first 21 days after their launch.
*2 Refers to the taste perceived by the mixture of fruit flavors.
Product Outline
Evo Tropical Berry Crystal for Plum ]
This flavor combines the flavor of ripe mango with the sweetness of the capsule’s dark but fresh berries, and together with the freshness of the menthol, offers a delightful harmony of the fresh sweetness of the two fruits.
Contents: 20 cigarette sticks
Smoking: Capsule type
Price: 550 yen (tax included)
Evo Tropical Banana Crystal for Plum ]
The flavor of ripe mango is combined with the milky and creamy sweetness of banana in the capsule, creating a delightful harmony of the melt-in-your-mouth sweetness of the two fruits.
Contents: 20 cigarette sticks
Smoking: Capsule type
Price: 550 yen (tax included)
* Can be used with all Ploom devices.
A campaign to offer limited-edition drinks to enjoy the marriage of the new flavors at stores with Ploom Shop cafes will be implemented!
In conjunction with the release of “Evo Tropical Berry Crystal” and “Evo Tropical Banana Crystal,” a campaign will be held at Ploom Shop cafes nationwide, offering limited-edition drinks inspired by the two new flavors.
Stores: Ploom Shop café locations nationwide (Sapporo, Ginza, Nagoya, Namba, Tenjin)
Period: August 1 (Fri.) to August 31 (Sun.), 2025
Campaign Eligibility: Those who purchase “Evo Tropical Berry Crystal” and “Evo Tropical Banana Crystal” at the corresponding stores and answer a questionnaire.
Limited drink : “Frozen Mango x Berry” “Frozen Mango x Banana
This campaign will end as soon as the stock runs out. This campaign will end when the stock runs out.
Launch Overview
On sale sequentially from August 1, 2025 (Fri.) at CLUB JT online store, Ploom Shop, Ploom STAND, convenience stores, and cigarette stores nationwide.
Sales Stores
・ CLUB JT Online Shop
・ Ploom Shops nationwide (Sapporo, Ginza, Tokyo Station, Nagoya, Namba, Hiroshima, Tenjin)
・ Ploom STAND nationwide
・Convenience Stores nationwide
・Cigarette Sales Stores nationwide etc.
CLUB JT online store will be available from around 10:00 a.m. on August 1, 2025 (Fri.).
<Ploom exclusive customer service>
Tel: 0120-108-513
Hours: 10:00 – 21:00
Closed: December 30 – January 4
