FRED’s pop-up event “POP MY MOOD!” is now being held at Isetan Shinjuku!

FRED, a prestigious French jeweler, will hold a pop-up event of its flagship collection “Force 10” at Isetan Shinjuku from May 14 (Mon.) to 22 (Tue.), where pre-sale items and semi-orders will be available.

force 10″ with lacquered buckle and alligator leather!

The pop-up event will feature the entire “Force 10” lineup, as well as a glossy lacquered buckle from the medium model (MM) bracelet, which will be available for pre-sale. It will be available in five colors: blue, green, yellow, pink, and orange.

FORCE 10 MM bracelet ” BLUE

K18WG x Lacquered x PET
205,200 yen (tax included)

FORCE 10 MM bracelet “GREEN

K18YG x Lacquered x SS
197,640 yen (tax included)

Force 10 bracelet “YELLOW

K18WG x Lacquered x PET
205,200 yen (tax included)

FORCE 10 MM bracelet “PINK

K18PG x Lacquered x PET
189,000 yen (tax included)

Force 10 MM bracelet “ORANGE

K18YG with lacquer treatment x PET
189,000 yen (tax included)

Other special items include a large model (LM) bracelet with diamonds and other stones, and a cuff bracelet with alligator leather.

Force 10 LM bracelet “ALLIGATOR CUFF BRACELET

K18WG x Diamond x Alligator
729,000 yen (tax included)

Semi-ordering of “Force 10” bracelets is available at the event! Lucky color diagnosis under the supervision of Mr. Johnny Kaede is also available!

During this period, L’Atelier FRED, a semi-order service normally available only at the main Fred boutique in Ginza, will also be offered. This service allows customers to customize their own “Force 10” bracelet buckle by selecting their favorite specifications in terms of buckle material, stone type, and lacquer finish, and to order their own unique piece from among more than 10 million possible combinations. Semi-custom buckles are made in Paris and delivered approximately one month later. This is a rare opportunity to enjoy Fred’s craftsmanship, creativity, and digital technology.

The event will also feature a “find your color” lucky color diagnosis under the supervision of astrologer “Johnny Kaede,” who is active in fashion magazines such as GQ JAPAN. You can find out the color that will enhance your mood, and enjoy it as a reference for selecting items.

FRED pop-up event “POP MY MOOD!” at Isetan Shinjuku

Period: May 14 (Mon.) – May 22 (Tue.), 2018
Location: Isetan Shinjuku Main Building 1st floor = The Stage

What is FRED?

The brand was founded in 1936 on rue Royale in Paris. It was founded by Fred Samuel, born in Buenos Aires, Argentina, at the age of 28, and became a center of attention in the Parisian social scene with its highly original designs. The brand is patronized by royalty and aristocrats as the official jeweler of the Duke of Monaco, and its necklace was featured in the movie “Pretty Woman. The company produces accessories that are loved by many people, such as the ” Force 10 “, which is luxurious but can also be used in everyday life.