Santos de Cartier Pop-up Event at Cartier Roppongi Hills Store!

The “Santos de Cartier” was introduced in 1904 as the world’s first “men’s wristwatch. This masterpiece, which laid the foundation for men’s watches, has been updated 110 years later with a more modern look. To celebrate, a limited time pop-up event will be held at the Cartier Boutique Roppongi Hills!

A limited-time pop-up event expressing the world of ” Santos de Cartier

At this pop-up event, which will be held from April 27 to May 31, visitors can experience a world view that pays homage to aviator Alberto Santos-Dumont, who is also the root of ” Santos de Cartier.

In the store The “clouds” are recreated to resemble a scene from the “Santos de Cartier” short movie starring Jake Gyllenhaal. The bold spirit of the thrill-seekers and their relentless pursuit of the future are expressed in the “sky”. The walls of the boutique will also feature a digital technology display, allowing visitors to experience the spirit of Alberto Santos-Dumont and Cartier’s innovative spirit.

Date: Friday, April 27 – Thursday, May 31
Location: Cartier Boutique Roppongi Hills
Address: 6-10-1 Roppongi Hills, Minato-ku, Tokyo West Walk 2F

Santos de Cartier”, the world’s first men’s wristwatch to undergo a revolutionary evolution

The “Santos de Cartier” watch was created when aviator Alberto Santos-Dumont found it difficult to take out his pocket watch to look at the time when flying, and consulted his friend Louis Cartier, the third generation Cartier owner. Since then, it has been one of the most popular Cartier men’s watches for more than a century and has been worn by many gentlemen. The new ” Santos de Cartier ” has evolved with an emphasis on elegance, ergonomics, and functionality, while retaining the modern masculinity of the original’s appeal.

Available nationwide on April 13th
・Total 13 models MM (35.10 x 41.90mm), LM (39.80 x 47.50mm)

More about “Santos de Cartier