To celebrate the arrival of summer, TATRAS is hosting a special limited-time event titled “THE CRAFT JOURNEY,” which highlights the beauty of craftsmanship, at itsGinzaand Osaka stores.
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Limited-Time Event “THE CRAFT JOURNEY””Expressing TATRAS’s Uncompromising Craftsmanship Through Embroidery
“THE CRAFT JOURNEY” is a special in-store event where visitors can experience the values of craftsmanship that Tatras has always cherished through the store’s atmosphere, interactive experiences, and products. Tatras has consistently maintained a meticulous attention to detail—even in the unseen aspects—from material selection to sewing.At this event, Tatras introduces its underlying “approach to craftsmanship” through the medium of embroidery. In addition to selling one-of-a-kind art pieces and special products created using traditional embroidery techniques, the event features a diverse range of craft expressions, including a digital embroidery customization service and spatial installations incorporating plants.Through a space where tradition and innovation, craftsmanship and modernity intersect, this event offers a chance to experience firsthand the value of the craftsmanship that Tatras has always cherished.
A collection by embroidery artist Pom Zyquita is on displayA special opportunity to see one-of-a-kind pieces made with beads, sequins, and metallic thread, as well as live embroidery performances
The venue will feature a special collection by embroidery artist Pom Zyquita.Currently serving as the representative for the Japanese operations of “Hand & Lock,” an embroidery workshop appointed to the Royal Family, she will exhibit and sell one-of-a-kind pieces inspired by Tatras’ Spring/Summer 2026 collection.Drawing inspiration from culture, nature, and the landscapes and memories encountered while traveling, these pieces are created using a variety of materials such as beads, sequins, and metallic thread, resulting in a special collection that fuses delicate craftsmanship with a contemporary sensibility. Additionally, on select days during the event, Pom Zyquita herself will visit the store to give a live embroidery performance.This offers a rare opportunity to witness the creative process up close as the pieces take shape.
Items Featuring ‘Goldwork’ in the LineupTraditional British Embroidery Techniques Added to Tatras’ Modern Pieces
This event also features special pieces created using “Goldwork,” a traditional British embroidery technique with a history dating back to the Middle Ages.By incorporating this prestigious technique—which has been used in royal military uniforms and ceremonial attire—into Tatras’ modern designs, the brand proposes a new form of expression where historic craftsmanship and contemporary fashion resonate.
Customization service exclusive to purchasersHave your favorite designs—such as flowers or letters—digitally embroidered on the spot onto your purchased items
During the event period, a digital embroidery customization service will be available to customers who purchase eligible items.Customers can have their preferred designs—such as floral motifs or letters—embroidered on the spot to create a special, one-of-a-kind piece, offering a new experience that fuses the charm of traditional craftsmanship with modern technology.
The spatial design for ‘THE CRAFT JOURNEY’”Adorned with vibrant plants by 'HANAPSY,' led by floral artist Toru Matsumoto””
The spatial design for “THE CRAFT JOURNEY” is handled by HANAPSY, led by floral artist Toru Matsumoto.With a unique style that reimagines plants not merely as decoration but as essential elements that shape the space, HANAPSY will present floral displays inspired by the world of Tatras’ Spring/Summer 2026 Resort Summer Collection.The vibrant floral arrangements harmonize with embroidered pieces to bring the world of “THE CRAFT JOURNEY” to life in three dimensions.
”‘THE CRAFT JOURNEY’ Event Overview”
Tatras Ginza Store: July 10 (Fri) – July 16(Thu)
Tatras Osaka: July 18 (Sat) – July 24 (Fri)
Pom Zyquita Live Performance: Tatras Ginza July 11 (Sat), July 12 (Sun) / Tatras Osaka: July 18 (Sat), July 19 (Sun), July 20 (Mon)
