TATRAS has unveiled its Fall/Winter 2026 campaign featuring actor Kentaro Sakaguchi, who serves as the brand’s global ambassador.The campaign is scheduled to roll out not only in Japan—including Ginza, Fukuoka, and Osaka—but also across Asia, such as in South Korea and Taiwan, with the aim of showcasing the appeal of the Fall/Winter 2026 collection through campaigns in each city.
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Theme of the TATRAS Fall/Winter 2026 Collection
The theme of TATRAS’s Fall/Winter 2026 collection is “Art of Harmony.”It depicts a worldview where contrasting elements—such as the vibrancy of the city and the tranquility of nature, movement and stillness, and tradition and innovation—resonate beautifully.While adapting to changing lifestyles, the collection proposes a new wardrobe that fuses timeless designs—loved across generations—with a contemporary sensibility. The campaign was set in a minimalist space dominated by white. Within a studio bathed in soft, warm natural light, the camera captured Kentaro Sakaguchi’s unpretentious expressions and demeanor.Against the serene contrast woven by light and shadow, the three-dimensional forms and delicate details of TATRAS’ products, combined with Kentaro Sakaguchi’s quiet yet steadfast presence, come together to embody this season’s theme, “Art of Harmony.”
Check out the TATRAS Fall/Winter 2026 Collection
The Fall/Winter 2026 Campaign Video Has Also Been Released!Projecting Product Details and Kentaro Sakaguchi’s Presence onto Footage Where Serenity and Strength Coexist
TATRAS’s Fall/Winter 2026 campaign follows the teaser released in August to mark Kentaro Sakaguchi’s appointment as Global Ambassador, painting an even clearer picture of this season’s aesthetic.The video, released as part of this campaign, meticulously captures every movement and expression, the ever-shifting play of light and shadow, and the product details, resulting in a sophisticated final product where tranquility and strength coexist. We hope you’ll enjoy the new facets of this collection, showcased alongside Kentaro Sakaguchi’s quiet presence.
Check out the TATRAS Fall/Winter 2026 Special Site
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