Tatras announced that actor Kentaro Sakaguchi has been appointed as the brand’s first global ambassador. A teaser video was released to mark the appointment.
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Background on the Appointment of the Global AmbassadorKentaro Sakaguchi’s natural and one-of-a-kind presence resonates with Tatras’ commitment to pursuing its essence
TATRAS, a brand that embraces an urban lifestyle through high-quality materials and refined silhouettes, has welcomed actor Kentaro Sakaguchi as its first-ever global ambassador.Tatras, which will mark its 20th anniversary next year, pursues innovative, high-quality craftsmanship that combines functionality and fashion. Furthermore, by continuing to present collections that embody timeless, universal value, the brand has evolved into a premium label.
Kentaro Sakaguchi is an actor who, while unpretentious and natural, possesses a quiet strength and a unique presence.His demeanor resonates with TATRAS’s cherished “commitment to pursuing the essence,” leading to his selection as the face of the brand’s new story. Mr. Sakaguchi stated, “During the shoot, I was able to immerse myself in the brand’s cherished worldview and atmosphere while working in a quiet, beautiful setting.I would be deeply honored if I could convey the appeal of Tatras to everyone through this campaign.”
Teaser video released to coincide with the ambassador appointmentElegance and functional beauty captured in monochrome against the backdrop of a seaside shrouded in tranquility
The teaser video, released simultaneously with the announcement of the ambassador appointment, is set on a seaside where a cold wind blows. Amid the quiet tension created by nature—the waves, the wind, and the swaying plants—Mr. Sakaguchi walks forward.Through a series of gestures—stopping to gaze into the distance, then setting off again—the film depicts the harmony between nature and humanity, as well as the essential beauty that Tatras pursues.Rendered in a monochrome, film-like texture and stripped of any unnecessary staging, the footage exudes a distinct presence within the stillness, serving as a prologue that symbolizes the elegance and functional beauty championed by the brand. The campaign visuals and videos are scheduled to be released sequentially starting in the fall of 2026.Expectations are high for Tatras’ future as it weaves a new brand story alongside its first-ever global ambassador, Kentaro Sakaguchi.
