TATRAS will launch its Fall/Winter 2025 collection on Friday, August 22, featuring internationally acclaimed models Lucky Blue Smith and Iselin Steiro in the campaign visuals.
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TATRAS 2025AW CollectionTATRAS seamlessly blends conflicting elements into a new world
The TATRAS Fall/Winter 2025 collection inherits the playful and sporty essence of the brand, while reinterpreting the fusion of functionality and The collection reinterprets the fusion of beauty and functionality at the core of the brand, combining the allure of vintage sportswear from the 1970s with the constructed elements of military wear with functional beauty, and adding a modern, graphical sensibility to create items with an unprecedented presence.
The color palette is a combination of vibrant hues of blue, yellow, green, brown and deep The color palette is composed of vibrant colors and deep tones such as blues, yellows, greens, and browns, creating a visual impact and a sophisticated impression. The women’s lineup features classic designs with contemporary materials and details, creating a collection that is both relaxed and sophisticated. The men’s collection combines functionality and design with timeless items such as cotton jackets and wool polos, as well as sporty nylon jackets and pants made of technical fabrics. The collection is a perfect balance of sharpness and fluidity, color and shade, and other contradictory elements. The silhouettes are both structured and poetic at the same time.
Shot on the shores of an Italian lake, the 25AW campaign visuals focus on the “serene landscape” between city and nature. The campaign focuses on the “landscape of tranquility” between the city and nature, highlighting the boundary between the extraordinary and the real, as depicted by TARATRAS. It blends a dialogue with nature and the wearing of urban Tatras clothing in a creative worldview, and expresses what this means in life as a fantastical and poetic narrative. This campaign visual deepens the theme of “coexistence of city and nature” that Tatras pursues, and proposes a worldview where serenity and presence resonate.
