ZEGNA has unveiled its Spring/Summer 2026 campaign ” WINTER GARDEN ” featuring global ambassador Mads Mikkelsen. The campaign returns to the nature of Oasi Xenia, the brand’s sacred land, and the philosophy behind the legendary landscape architect’s work.
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Inheriting a philosophy where nature and architecture are in harmony
Oasi Zegna is a 100 km² nature reserve established in the Italian Alps by its founder, Ermenegildo Zegna. Here, the Zegna family welcomed Pietro Porcinai, one of the leading landscape architects of the 20th century, who was born in 1910 and dedicated his life to redefining the coexistence of human habitat and the natural environment.
Both The “Winter Garden” was born from the fusion of their visions. This is not just a greenhouse, but a re-envisioned “living room surrounded by nature” where architecture, plants, and people coexist in quiet equilibrium. Functioning as a place for socializing, business, and intimate family time, it embodies the idea of a modern garden that welcomes nature within while connecting work and leisure spaces.
Credit: courtesy of ZEGNA
A fusion of instinctive style and innovative materialsThe new collection worn by Mads Mikkelsen
In spring 2026, Zegna will once again return to this Winter Garden philosophy. In the campaign, together with actor Mads Mikkelsen, Zegna expresses a style that feels instinctive rather than contrived. The campaign features products made of Vellus Aureum, a rare ultra-fine wool sourced from a limited number of producers around the world; the “II Conte” jacket made of supple and exquisite second skin; and the brand’s functional signature, the ” Triple StitchTM Shoes,” the brand’s functional signature.
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