As fashion connoisseurs may know, the image of “Zegna is a suit” is a thing of the past. There is no doubt that Zegna has been and will continue to be an outstanding supplier of suits and fabrics. In fact, however, since the rebranding that coincided with the company’s listing on the New York Stock Exchange in 2021, which integrated three lines: the suit-focused “Ermenegildo Zegna,” the sporty “Zi Zegna,” and the collection line “Ermenegildo Zegna XXX,” the company has continued to evolve outside the boundaries of its traditional business model. The company has continued to evolve without being restricted by its boundaries.
Reason (1) The new standard “Triple Stitch™ Sneaker” brings sophistication to the feet of every style.
In addition to the royal suits and casual outfits, the new “Triple Stitch™ Sneaker” has become a commonplace style that removes the boundaries between dress and casual wear, such as jacket and jeans, T-shirt and slacks, and so on. The “Triple Stitch™ Sneaker” has gained popularity since its launch in 2020 with a new style that fits underfoot in such a wide range of styles.
Clockwise from top left: Zegna sneakers (off-white deerskin): 119,900 yen, sneakers (black deerskin): 119,900 yen, sneakers (white deerskin): 119,900 yen, sneakers (light blue suede): 119,900 yen ( customer service 03-5114-5300 )
Note the top quality look and comfort completed at a shoe factory in Italy.
The reason why these shoes suit a wide range of styles lies in the use of luxurious materials and a refined, lean form. The upper is made of deerskin and other high quality materials. The toe is made up of the minimum number of necessary parts, with a moderately rounded curve and a shaped silhouette that enhances the fit, giving the shoes the appearance of dress shoes. This high level of perfection is made possible by the abundant production know-how cultivated at the shoe factory in Italy.
The three symbolic “Xs” on the shoe’s tongue are made of cross-rubber, allowing for smooth on/off with a slip-on feel. Since lightweight rubber is used for the sole, there is less burden on the foot and less fatigue even after long hours of use. The “Triple Stitch™ Sneaker” will complete the sporty look of a hoodie and jogger pants with a mature and classy one-mile outfit.
Zegna sneakers 119,900 yen, hoody 123,200 yen, cap 51,700 yen, pants 168,300 yen, watch 96,800 yen (Zegna Customer Service 03-5114-5300)
Reason 2) A new jacket style proposal called “Shirt Jacket” that is not bound by the concept of “on-off” and “off-off
As business styles become more casual, the demand for beautiful items that can be worn from weekdays to holidays is increasing year by year. In line with this trend, jackets, which are the most popular item for adults, need to evolve as well. This shirt jacket promoted by the new Zegna has a finish that is truly suited to the jacket styles of the new era. The textures and beautiful colors of the materials handcrafted by artisans in the atelier, which was originally a tailor’s atelier, create a sophisticated style that is not bound by the boundaries of casual or dress-up wear.
Zegna shirt jacket 176,000 yen, knit 173,800 yen, cut and sewn 55,000 yen, denim 123,200 yen, sunglasses 74,800 yen (Zegna Customer Service 03-5114-5300)
The new Zegna calls this style “luxury leisure wear,” which combines a trend-setting casual style like this shirt jacket with high-quality materials, technology, light tailoring, and craftsmanship. The new shirt jackets for spring/summer 2023 are available in five vibrant colors in linen, as well as a mix of oasi cashmere and linen. The linen material is made of three high-twist yarns and woven at a high density to improve wrinkle recovery, making it easy to maintain a beautiful appearance.
Reason (3) Outstanding luxury materials as represented by “Oajika Cashmere” and reliable traceability
Today, people are beginning to demand not only high quality materials but also environmentally friendly production backgrounds. While there are all kinds of ways of thinking, consciously choosing items from brands that are proactive about traceability is the right way to go. Take, for example, Zegna’s “Oasi Cashmere” collection. The items are based on an attempt to clear the path from the production of cashmere raw wool to the creation of garments by skilled craftsmen in Italy.
Only materials carefully selected by the passionate and diligent Zegna master craftsmen are used for the “Oasi Cashmere” collection. Zegna, which is particular not only about the actual finish of its products but also about the background of production, has been introducing its commitment to traceability by enclosing with all its cashmere products an animated 2D barcode that shows the entire process from the cashmere farm to the product manufacturing and the store, starting from the fall/winter of 2022. Sweaters, one of the representative items of the Oasi Cashmere collection, are available in a wide range of colors. The collection includes not only basic colors such as black, gray, and navy, but also bright yellow, blue, and red items that can be used as a point of interest in an outfit.
Zegna cashmere sweater (black, navy blue, gray melange): 192,500 yen, cashmere linen sweater (light beige melange, yellow melange): 168,300 yen (Zegna Customer Service 03-5114-5300)
In addition to 100% cashmere, there are also mixed materials such as silk blends. The sweater worn in the coordination below is a cashmere linen sweater newly developed for the 2023 Spring/Summer season. The lightweight design with a side slit allows it to be worn like a cut and sewn garment. The comfortable feel that makes you want to wear it every day is one of the charms of the “Oasi Cashmere” collection.
Zegna sweaters 168,300 yen, cut-and-sewns 55,000 yen, denim 123,200 yen (Zegna Customer Service 03-5114-5300)
Reason (4) Anyone can look stylish with this! One-tone or two-tone styling suggestions and item development
Mr. Alessandro Sartori, the artistic director of Zegna, who has played a leading role in bringing innovation to Zegna, boldly proposes only one-tone and two-tone styles. With a limited number of colors, the styling highlights the appeal of materials and tailoring, and anyone can achieve a contemporary and stylish look. The main color used in this styling is vicuna, Zegna’s signature color. The two-tone coordination with black, white, and other monotone colors is also stylish.
Zegna blouson 217,800 yen, short-sleeved shirt knit 205,700 yen, crew-neck knit worn inside 173,800 yen, knit pants 258,500 yen (Zegna Customer Service 03-5114-5300)
The collection’s vivid color palette was inspired by the Oasi Zegna nature reserve in the mountains of Piedmont in northern Italy. The Oasi Zegna area was created by entrepreneur Ermenegildo Zegna in the 1930s as part of a large-scale environmental restoration project.
Credit: courtesy of Zegna
The image below shows the new logo and brand mark from the 2021 rebranding. The double stripe design in Vicuna colors and black represents Route 232 crossing the Oasi Zegna Nature Reserve.
A pop-up store at Isetan Shinjuku to experience the world of the new ” Zegna ” is now open!
The “Spring in Oasi Zegna” pop-up is currently being held from February 8 (Wed) to February 21 (Tue) at Isetan Shinjuku Men’s Building, 1st floor, The Stage. The venue will feature a variety of materials, including “Triple Stitch™ sneakers” in the bright new colors focused on in this article, “shirt jackets,” “knitwear” from the “Oasi Cashmere” collection, and items that will be available at Isetan Shinjuku for a limited time only. This is a rare opportunity to see the Spring/Summer 2023 collection all in one place, so if you are interested, be sure to check it out!
Credit: courtesy of Zegna
Zegna Pop-up Store ” Spring in Oasi Zegna” Details
Location: Isetan Shinjuku Men’s Building 1F The Stage
Inquiries: 03-3352-1111 ( main representative)
Period: February 8 (Wed) – February 21 (Tue)
Opening hours: 10:00 a.m. – 8:00 p.m.
For Zegna official website
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