JT’s Mebius brand, which boasts a high share of the domestic cigarette market, will launch two new banana-flavored brands at convenience stores and cigarette stores nationwide on Monday, October 16, 2012.
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The new Mebius E series offers a very different taste before and after crushing the banana-flavored capsule.
Since its birth in 1977, Mebius has continued to evolve and be loved by customers. The “E” series is designed to carry on the “Essential” taste of Mebius, and to “Enjoy” the “Evolution” of Mebius. The E-series, which is well-known for its affordability and ease of use, is now available in a menthol flavor with a new banana-flavored capsule, a first for JT. Mobius E Series Menthol Sunny Gold has a very different taste before and after the capsule is crushed. Before crushing the capsule, the menthol flavor has a faint sweet vanilla aroma and a strong menthol sensation, and when the capsule is crushed, the banana flavor spreads in the mouth with a faint sweetness. The capsules are available in two varieties: 8 mg for a strong tobacco taste and 5 mg for a lighter tobacco taste.
[“Mobius E Series Menthol Sunny Gold” details
Release date: Monday, October 16
Price: 500 yen (including tax)
Sales Stores:
– Convenience Stores nationwide
– Cigarette Sales Stores nationwide, etc.
Inquiries: 0120-198-504 (Customer Service Center)
