JT announced the renewal of all 18 brands of Mebius and Camel tobacco sticks that can be enjoyed with the Ploom X ADVANCED, a Ploom brand heated cigarette device, which will be available at convenience stores and tobacco retailers nationwide starting in early March 2025.
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All Ploom-branded brands have been redesignedRenewed package design and the series' first clean seal
With this renewal, all 12 Mebius brands will feature the iconic Mebius brand logo in the center, with a more The brand identity of all 12 Mebius brands will be redesigned with the iconic Mebius brand logo in the center, giving them a bolder look and feel. In addition, all six Camel brands have evolved into striking packaging with a new sophisticated abstract design of the brand logo, which is based on a camel motif. The new packaging design is not the only change that is noteworthy this time. It was announced that the long-awaited clean seal, which prevents leaves from spilling, has been newly installed. This change in specifications will make the sticks even cleaner and more comfortable to use. In addition, the names of all 18 target brands will be changed along with this renewal.
What is the new clean seal that makes using the device even more comfortable?
The new Mebius and Camel sticks for Ploom are equipped with a new Clean Seal on the opposite end of the filter to prevent leaf spillage. This eliminates weaknesses such as the inside of the device being contaminated by leaf spillage, allowing for an even cleaner and more comfortable experience while maintaining the same flavor.
Launch Outline
The new device will go on sale sequentially from early March 2025 at CLUB JT online stores, Ploom Shops, Ploom STAND, convenience stores, and tobacco retailers nationwide.
Sales Stores】
・ CLUB JT Online Shop
・ Ploom Shops nationwide (Sapporo, Ginza, Tokyo Station, Yokohama Porta, Nagoya, Namba, Hiroshima, Tenjin)
・ Ploom STAND nationwide (Don Quijote, some Bic Camera affiliated stores)
・Convenience stores nationwide
Cigarette stores, etc.
*Club JT online store will launch sequentially from mid-March
Inquiries: 0120-108-513 <Ploom exclusive customer service> (Hours: 10:00 – 21:00, Closed: December 30 – January 4)
