JT’s heated cigarette device “Ploom X,” which offers a variety of unique tobacco sticks, has been renewed with eight brands of the MEVIUS brand. The new MEVIUS brands will be available at a new price of 500 yen at convenience stores and tobacco retailers nationwide starting on March 20 (Monday).
Suponsered by
JT develops “ACTIVBLEND® for Japan,” a blend that pursues a real tobacco taste to solve the lack of heated cigarettes.
JT defines “authentic tobacco taste” as “a rich taste that is apparent from the first sip,” “a clear flavor that lasts to the end,” and “a solid smoke volume that enriches the smoking experience. The reborn MEVIUS is even more satisfying than before thanks to ACTIVBLEND® for Japan, a special blend for MEVIUS that further pursues that authentic tobacco feel. The new blend is a blend tailored to the tastes of Japanese people, made possible by JT’s master blenders. The four regular and menthol brands, which have undergone flavor and aroma changes in line with the renewal, offer an even more enjoyable authentic tobacco experience. The new packaging also features a deep, multilayered design that expresses a rich tobacco flavor. In addition to the taste and design, the price has been reduced to 500 yen for a pack of 20 cigarettes. The new package is now more affordable at just one coin. The optional series has been re-packaged and re-priced while maintaining the same taste and aroma.
Here is a list of all 8 brands of MEVIUS currently sold by JT. Let’s take this opportunity to check out the features of each one.
(1) MEVIUS Deep Regular for Ploom X [ Regular type
The deep richness of the mellow tobacco leaf spreads strongly from the first sip. The aromatic and subtly sweet flavor can be enjoyed all the way through.
(2) MEVIUS Smooth Regular Ploom X [ Regular type
The first sip of this regular type has a mildly woody and sweet taste with a hint of tobacco leaf. The well-balanced, non-habit-forming taste lasts until the end.
(3) MEVIUS Sharp Cold Menthol for Ploom X [ Menthol type
A strong, penetrating cold menthol with a firm cooling sensation. The perfect balance of tobacco leaf aroma and 100% natural menthol leaves a refreshing aftertaste even after the end of smoking.
(4) MEVIUS Cold Menthol for Ploom X [ menthol type
A refreshing ice-cold sensation brought about by a well-balanced sharp menthol. You can enjoy the aftertaste of 100% natural menthol even after the end of smoking.
(5) For MEVIUS Purple Option Ploom X [ menthol type
The menthol refreshing sensation from the 100% natural menthol and the gorgeous aroma that bursts from the moment the berry capsule is crushed are the features of this product.
(6) MEVIUS Yellow Option for Ploom X [ Menthol Type
This product is characterized by a refreshing menthol sensation and an invigorating aroma that bursts forth from the moment the citrus capsule is crushed. This product also uses 100% natural menthol.
(7) For MEVIUS, Muscat Green, Option, Ploom X [ Menthol type
This product features 100% natural menthol for a refreshing sensation and a fresh, popping muscat capsule.
(8) MEVIUS Red Option for Ploom X [ Menthol Type ].
The bright spreading sweet apple flavor and the refreshing feeling of 100% natural menthol can be enjoyed.
[ MEVIUS Cigarette Stick for Ploom X ] Details
Sales Date: Monday, March 20
Price: 500 yen (including tax)
Sales Stors
・ CLUB JT Online Shop
・Ploom Shopnationwide (Sapporo, Sendai, Ginza, Tokyo Station Grand Roof, Shibu⾕, Yokohama Porta, Nagoya, Namba, Hiroshima, Tenjin)
・Ploom STAND nationwide ( Some stores affiliated with Don Quijote)
・Convenience stores nationwide
・Cigarette Sales Stores nationwide, etc.
Contact: 0120-108-513 (Ploom dedicated customer service)
