JT Mebius, Japan’s No.1 cigarette brand*1, has launched two new products from its premium series*2, “Mebius Rich” and “Mebius Rich Box,” which are the strongest smokes in the history of Mebius. The two brands, “Mobius Rich” and “Mobius Rich Box,” will be available at convenience stores and tobacco stores nationwide starting August 19, 2024.
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Mobius RichNew Mebius brand rewrites history with 12mg of tar, the strongest specs ever!
The new “Mobius Rich” and “Mobius Rich Box” will inherit Mobius’ characteristic smooth and taste-free smoking experience and the deep and soft taste of seven natural flavors. The box is a smooth and tasteless smoke with a deep, soft taste created by seven natural flavors, while providing a solid and satisfying experience. Each sip delivers a clear, clean tobacco flavor with a rich, satisfying finish.
1 According to JT. Sales in the cigarette market ” as of the end of June 2024.
2 Mebius 580 yen price range products (excluding Gold series).
The packaging design of the Mebius series has been completely renewed!
There is another Mebius-related topic in August. JT announced a complete renewal of the packaging design of the Mebius series, while maintaining the same taste and aroma. The new design is based on a luxurious blue base color, with a shining logo and an impressive three-dimensional blue drape*3. The redesigned package will be available sequentially from early August.
3 The multiple curves around the Mobius logo on the front and back of the package visually express the smooth taste unique to Mobius.
This design change will be applied not only to Mebius in Japan but also to Mebius sold in overseas markets, and the packaging will be switched sequentially.
More information about “Mobius Rich” and “Mobius Rich Box
Mebius Rich
[Product size] Normal size (FK)
[Filter type] Charcoal filter
[Tar value] 12mg/piece
[Nicotine value] 1.0mg/piece
[Packaging form] Soft pack of 20 cigarettes
[Price] 580 yen (including tax)
Mebius Rich Box
[Product size] Normal size (FK)
[ Filter type] Charcoal filter
[Tar value] 12mg/piece
[Nicotine value] 1.0mg/piece
[Packaging form] Round box of 20 cigarettes
[Price] 580 yen (including tax)
Sales Stors
– Convenience Stores nationwide
– Cigarette Sales Stores nationwide etc.
＜Customer Service Center＞
Phone: 0120-198- 504
Hours: 10:00 – 17:00
Closed: Saturdays, Sundays, national holidays, anniversary of the company’s founding (first weekday in June), December 30 – January 4
