Chrono24, one of the world’s largest luxury watch marketplaces headquartered in Germany, has announced that the number of requests for OMEGA watches on its website has increased by 80% week-on-week following the launch of the MoonSwatch Collection, a collaboration with Swatch. The number of requests for the Swatch and MoonSwatch collections, which have been the talk of the town around the world, has increased.
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After the launch of the high-profile Moonswatch Collection, requests for original OMEGA models are flooding in
The MoonSwatch Collection, OMEGA’s collaboration with Swatch, was launched on March 26th of this year and has been the talk of the town around the world. Since then, Chrono24 has seen an increase in purchase requests for OMEGA’s original, classic Speedmaster watches. On the Watch Collection, where market prices can be checked, sales more than doubled on the day of the launch of the collaborative collection compared to the previous week, even though there were no significant price fluctuations. The average price of an unused current model on Chrono24 is approximately 739,000 yen to 846,000 yen.
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