DIESEL LIBRARY, a sustainable denim line launched by DIESEL in the 2022 Spring/Summer season, is now on sale. To celebrate the launch, Diesel unveiled its latest campaign ad featuring international singers, models, and Diesel founder Renzo Rosso.
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A new line that pursues sustainability. Extensive lineup of essential denim items.
The Diesel Library, created by Creative Director Glen Martins, pursues the concept of genderless design and sustainability. The designers have taken into consideration the environmental impact of the collection, including the use of organic and recycled fibers, processing that restricts the use of water and chemicals, and the use of mineral dyes. The designs are also attractive because they can be used regardless of the season and can be worn for a long time without being influenced by trends.
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The latest campaign for the denim line features singer Toni Braxton and her son, Diezel and Denim Braxton, young actor and singer Aron Piper, and the newest member of the Diesel and Denim Braxton family, Aaron Piper. Piper, and Diesel founder Renzo Rosso. Other guests include model and artist Lauren Tsai and Diesel muse model Ella Snyder, both wearing denim from the Diesel Library. The unique composition of multiple layers of the same person, created by a visual gimmick, creates a campaign that portrays Diesel’s character and irony.
