Italian casual brand DIESEL launched the world’s first community hub “DIESEL STUDIO”. As part of an interactive project to promote Tokyo’s mixed culture, a pop-up store will open at Marronniergate Ginza 1 from April 27 (Wed) to June 12 (Sun).
Suponsered by
Diesel Studio “, a platform offering mixed experiences and exclusive items through the filter of Diesel
Diesel ‘s community hub ” Diesel Studio” is a project to transmit Tokyo’s local culture through a unique filter. It will offer a mix of experiences from both real stores and online platforms where people of different generations can gather. The pop-up store opened in conjunction with the launch of the project asserts its identity with a graphical logo design based on the brand’s iconic red color scheme. The entrance floor on the first floor, where visitors can rediscover the Diesel worldview, will sell the latest items and items exclusive to the pop-up store. The B1F, the core space of the project, will be used to transmit special content and experience the brand. The first phase of the project will feature street dance, and the second phase will feature e-sports and collaborations with creators.
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The first creator collaboration ” Focus on street dance with world-class dancer RIEHATA!
In collaboration with RIEHATA, a dancer and choreographer who receives offers from artists in Japan and abroad, dance lessons and workshops supervised by RIEHATA will be held from April 27 (Wed) to May 22 (Sun). RIEHATA will also release a new song inspired by this collaboration. To celebrate the release, 25 pairs of 50 people will be selected by drawing to attend a special mini live performance.
Check out the special site for details!
Don’t miss the DIESEL×RIEHATA collaboration items!
During the event, RIEHATA collaboration items will be available exclusively at the pop-up store. The pants, which are an evolution of Diesel’s masterpiece Jog Jeans, a mix of denim and sweatshirt, as well as hoodies and T-shirts with RIEHATA’s logo are the focus of the design.
DIESEL×RIEHATA Collaboration Collection Pants (1)
The design looks like a fresh mix of sweatpants and jeans. The RIEHATA logo design commemorating the collaboration is printed on the right front pocket. 46,200 yen (tax included)
DIESEL×RIEHATA collaboration collection pants (2)
This model is gathered at the hem to make it look more like sweatpants. The contrast between the black jog jeans and the red brand logo & RIEHATA logo is a nice touch. 42,900 yen (tax included)
DIESEL×RIEHATA collaboration collection Hoodie
The hoodie is a pullover type in two color variations. The logo design is set on the front chest area for accent. 42,900 yen (tax included)
DIESEL×RIEHATA collaboration collection T-shirt
This T-shirt is made of jog jeans fabric that creates a starring role with just one piece. Brand logo and RIEHATA logo on both sleeves. 27,500 yen (tax included)
Check the details on the special site!
Creator collaboration #2 ” with professional e-sports team, Fennel! Proposing a mixture of gaming culture and fashion”.
The second phase, which will run from May 26 (Thu) to June 12 (Sun), will focus on e-sports, which is gaining momentum worldwide, with online exhibition matches and entry-only streaming events in collaboration with e-sports team FENNEL. . The pop-up store will also host a gaming event where visitors can interact with FENNEL players.
Check out the details on the special site!
DIESEL×FENNEL collaboration items are based on comfortable sportswear!
The store will feature activewear inspired by low-tech sports as a collaboration between Diesel’s first athleisure collection, “Diesel Sport,” and Fennell. The special edition items combine comfortable sportswear with Fennell’s graphics.
DIESEL×FENNEL collaboration collection Hoodie
Zip-up hoodie with fresh line details. Printed on the front and back styles for a strong presence. 30,800 yen (tax included)
DIESEL×FENNEL collaboration collection T-shirt
This T-shirt has a striking back print with a gradient mosaic-like effect on the FENNEL font. Available in cool black and cozy off-white. 11,000 yen (tax included)
DIESEL×FENNEL collaboration collection pants
Sideline pants that can be worn as a set-up with the hoodie. The vertically aligned DIESEL and FENNEL logo design is cool. 22,000 yen (tax included)
DIESEL×FENNEL collaboration collection Shorts
These shorts feature DIESEL’s D logo in shadowed fabric, which adds to the overall presence of the garment. Spiced up with the graphical FENNEL red logo. 17,600 yen (w/tax)
Check out the details on the special site!
Diesel Studio Pop-up Store ] Details
Period: April 27 (Wed) – June 12 (Sun)
Location: Marronniergate Ginza 1 1F & B1F, 2-2-14 Ginza, Chuo-ku, Tokyo
Contact: 0120-55-1978 ( Diesel Japan)
