Chrono24, the world’s leading luxury watch marketplace, has announced its annual overall and country-specific popular brand rankings for 2021. The rankings were calculated from the transaction data of more than 100 million users of the company’s online site.
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Explore the trends in Fine Watchmaking. Chrono24 unveils all the rankings!
Chrono24 is a German-based online marketplace specializing in luxury watches, with approximately 500,000 timepieces listed and traded from more than 100 countries. The marketplace covers everything from new to antique watches, and will achieve a transaction volume of approximately 2 billion euros (approximately 260 billion yen) in 2020. To ensure that both buyers and sellers can use the site with confidence, support is available in 16 languages, including Japanese. Chrono24, which provides such a reliable environment, has announced its ranking of the most popular luxury watch brands for 2021.
Global Watch Brand Ranking in 2021
According to the ranking based on the number of purchase requests on Chrono24, Rolex and Omega are the most popular brands, with Rolex in first place and Omega in second place. The share of each brand in the number of purchase requests was lower than in FY2020 for both brands, with the Japanese brand Seiko in third place, ahead of Breitling, which was in third place in FY2020. Seiko increased its share to 4.9% from 3.4% in the previous year.
Ranking of watch brands by country for fiscal year 2021
By country, Rolex showed overwhelming popularity, ranking first in all countries, including Japan, the U.S., and Germany. Outside of Asia, the ranking results in the U.S., Germany, France, and the U.K. were unchanged from the previous year, with OMEGA in second place in all countries.
In Asia, where Chrono24 users are expanding, Tudor (Tudor) overtook Omega in fourth place in Japan. In Hong Kong, Seiko ranked fifth. Patek Philippe and Audemars Piguet were also ranked in the same order, with Patek Philippe in second and Audemars Piguet in third.
FY2021 Popularity trend of dial color
Black was also the most popular dial color based on the number of purchase requests on Chrono24, with blue in second place and silver in third, the same as in 2020, suggesting that popular colors remain stable.
Fiscal Year 2021 Global Overall Watch Model Ranking
In the ranking by model, Rolex’s “Datejust” and “Submariner” continued to be No. 1 and No. 2, respectively, as in 2020. The brand’s ” Daytona ” watch increased its share of the market, coming in at No. 5.
From left to right: Rolex Datejust,Rolex Submariner,Omega Speedmaster
