KUON, a men’s apparel brand based on the concept of “What is new may become old, but what is beautiful will always be beautiful,” has released its first capsule collection in collaboration with Nick Wooster. In Japan, the collection will be available exclusively at the Initial Gentleman online store from August 31, 2021 (Fri.).
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What is the capsule collection by KUON, which introduces traditional Japanese techniques to the world, incorporating Nick Wooster’s DNA?
Launched in 2016, ” KUON ” is a brand that updates and transmits traditional Japanese techniques from a Western perspective in terms of fashion and art, under the theme of sustainability. KUON has announced a collaboration with Nick Wooster, one of the fashionable people who frequently appear in OTOKOMAE’s snaps. The collaborative items will be sold exclusively at Hong Kong-based select store Initial Gentleman. In Japan, it is only available at the online store.
Nick Wooster commented on the realization of this collaboration, “My collaboration with KUON was an opportunity for each of us to explore our love of clothing. I am most drawn to KUON’s aesthetic, which is built on sustainability, craftsmanship, and heritage. I believe these themes resonate with men all over the world. This is a partnership that brings together Eastern and Western cultures.” he said.
Click here to see Nick Wooster’s look wearing items from this collection. The collection is a solid lineage from the styles he has shown in various venues in the past.
Vintage items from the West remade with traditional Japanese techniques! A lineup of items bursting with Nick Worcester’s versatility!
This collaboration focuses on traditional Japanese handicrafts such as sashiko and rag patchwork. Vintage military wear and chinos from the U.S. and Europe are dismantled and remade using the traditional Japanese upcycling techniques of “Sakiori” and “Sashiko”. The “Sakiori” process, in which used cloth is ripped into thin strips and woven into weft threads to be recycled into clothing and household items, and the items dyed in Nick Wooster’s signature color, pink, make for a special item that can only be experienced through this collaboration. This is a special item that can only be enjoyed through this collaboration. In addition, some of the items are woven by the hands of people with disabilities, creating a collection that transcends the boundaries between East and West.
A promotional video is also available on YouTube.
More information about ” KUON x NICK WOOSTER
Release date: Friday, August 31, 2021
Click here to purchase from Japan
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