All 8 black shirts by Hidetoshi Nakata x N. Hollywood revealed!

Hidetoshi Nakata invited Daisuke Ohana of N.HOOLYWOOD to be the designer and producer of his first fashion brand. The eight BLACK shirts to be released under the AXE BLACK LABEL brand, for which Hidetoshi Nakata invited Daisuke Ohana of N.HOOLYWOOD to be the designer and producer, will be available for pre-order in limited quantities starting on Monday, March 14. In this issue, we would like to introduce the background of Mr. Nakata’s involvement in producing the brand, the contents of the 8 models of BLACK shirts, which are full of fashionista Nakata’s specialties, and how to obtain them.

Mr. Nakata, you were initially reluctant to embark on this project because of your love and commitment to fashion? He started seeing it as an opportunity to make his own special order.

Mr. Nakata said of the launch of the brand, “I was careful about how I was involved because I love fashion and I am very particular about it. But when I thought of it as an opportunity to make my own special orders, my perspective changed and I decided I wanted to do it.” I now want to do it,” he said. As for the reason for using designer Mr. Obana, he said, “When I thought about doing a special order, the first person that came to mind was Mr. Obana. I called him myself and asked him to do it.” I called Mr. Ohana myself and asked him to do it.
Not only the quality of the products, but also his own words indicate that “this is not a cheap shot, but a serious effort based on careful consideration.

Mr. N. Hari Ohana was surprised by Mr. Nakata’s direct phone request!

I was surprised because I had never received a phone call directly from Mr. Nakata before (laughs). Mr. Nakada’s vision for the production was consistent and unwavering, and we were able to proceed without hesitation from the fabric selection. “ says Mr. Ohana.

Both of them put their prestigious careers on the line, and you can tell that they were serious about the project.

A total of 8 types of black shirts, each with its own distinctive features, are introduced. Sophisticated design and authentic construction that shows Mr. Nakata’s love of fashion in every detail.

The BLACK shirts were named “PUTTY,” “MUD,” “BUBBLE,” “HEAT,” “INVISIBLE,” “NO BED,” “MARIN,” and “WASH,” for a total of eight types. The concept is that they are inspired by the 8 products of ” AXE BLACK “, but… The lineup gives the impression that Mr. Nakata, who loves fashion, has produced the shirts he genuinely wants, quite freely and seriously.

PUTTY “Collarless shirt that can be worn in a natural way

Patti Wax” can be restyled to flow naturally as many times as you like. In order to create a shirt that evokes both strength and naturalness, we have completed a collarless type that stands out for its individuality, using a stretch fabric with shrinkable properties. The design conceals the front buttons, enhancing the dress shirt look, while the stretch fabric stretches with your movements. 20,000 yen/tax included

MUD: “A button-down shirt with skill in every detail.

MADWAX” has high holding power and excels in detailing. The solid image and flexible setting power of this brand are embodied in the royal style of a button-down. The fabric is a finely woven oxford. The collar is designed to fit well when worn with a necktie by adding more fullness around the collar to give it a three-dimensional feel. In addition, white thread is also used for the black button on the collar fastening, and a device to accentuate the collar is provided. 20,000 yen / tax included

HEAT “Short-sleeved suede touch shirt with a matte feel.

As the name “heat” suggests, this shirt uses a fine-grained suede-like fabric that gives a warm feeling. The image was inspired by “dryer foam,” which protects hair from heat damage and provides natural setting power. The short-sleeved shirt also expresses a lightness that is not too rigid. In addition, by making the front placket, which is lined with buttonholes, float instead of being sewn on, the fabric’s texture is utilized, and the fabric’s lightness is expressed in the short sleeves. 12,000 yen / tax included

NO BED “Long silhouette reminiscent of a gown.

The “Ronk” shirt expresses the relaxing evening atmosphere brought about by “shampoo,” which washes hair to make it less prone to flyaways and more easily styled. This shirt is designed to express the atmosphere of a relaxing evening. The gown-like length and draped puck satin fabric create a unique character. Pockets on both sides of the roomy silhouette are set at the seams. It can also be worn as an outer garment. 20,000 yen/tax included

WASH “Black denim to dress up rough

This shirt was born from the image of “body soap,” which provides a cool and refreshing washing experience with its overflowing lather, and is designed with a freshly washed look. The black denim shirt was born from the image of “body soap,” which provides a cool and refreshing washing feeling with its abundant lather. The use of a light grayish fabric consisting of black warp and white weft yarns gives the shirt a rough, textured impression that is different from pure black. The shirt also has a slightly shiny finish, and the cuffs have stitched buttons for an adult look. 20,000 yen, tax included

BUBBLE “Black dots with a hint of color

Bubble mousse” maintains a light, fluffy, natural style all day long. This black shirt is designed with bubbles (polka dots), just as the word “bubble” sounds. This dot shirt has a strong presence even when worn alone, but it can also be worn with a jacket for a more colorful style. The slightly smaller collar and cuffs that can also be used with cufflinks are also carefully designed for an adult look. 20,000 yen/tax incl.

INVISIBLE “Wing-collar shirt with a crisp fit

Invisible Spray” locks in the silhouette and texture of hair styling and keeps it in place for a long time. The unwavering impression of the “Invisible Spray” has been converted into a wing collar dress shirt. The back collar has a loop for a bow tie and the sleeves are gathered for a more formal look. The vertical herringbone pattern is turned horizontally only at the chest cutout, allowing the wearer to enjoy a variety of expressions within a single piece of clothing. 20,000 yen/tax included

MARIN “Hawaiian taste with a mature and comfortable look

Fragrance” continues with the subtle scent of cool marine. The light charm of the fragrance is incorporated into a Hawaiian taste, and tailored into a black shirt that gives a sense of adult composure. The open collar and short sleeves are reminiscent of summer shirts, and the fabric is selected for its drape. The light black color, which is slightly charcoal gray, gives the shirt a light and lively impression. * Not for sale (AXE Campaign prize)

Official website: http://www.axeblacklabel.jp/ (*Sound available.)

How to purchase “AXE BLACK LABEL” black shirts

Two ways: pre-order at the special Roppongi store “AXE BLACK LABEL ROPPONGI STORE” and sales at the online store (http://axeblacklabel-store.jp/ ).

Outline of AXE BLACK LABEL ROPPONGI STORE

Location :Roppongi Hills O-yane Plaza
Dates :March 15 (Tuesday) to March 21 (Monday, holiday), 2016
Hours :12:00 – 20:00
BLACK shirts will be on display, available for try-on and limited quantity for reservation.

A surprise space presentation using the latest technology will also be developed, as if you were a model wearing a BLACK shirt yourself. After entering the container-like BLACK shirt display box set up at the venue and taking a look at the display, a screen at the exit will show a video of a fashion show featuring a male model wearing the BLACK shirt or a video of a fashion show featuring a male model wearing the BLACK shirt. The male model’s face suddenly changed to your own face. You can enjoy the experience as if you were yourself in the fashion show as a model.

Win an “AXE BLACK LABEL” black shirt (MARIN) by lottery! LUCK & BLACK Campaign Outline

Application period :March 14 (Mon.) to August 31 (Wed.), 2016
How to apply :Purchase an eligible AXE product (AXE BLACK or any AXE product), access the campaign website from your cell phone or PC, enter the JAN code and personal information to apply. Enter the JAN code and personal information to enter the contest.
Prize :AXE BLACK LABEL’s BLACK shirt “MARIN”
During the campaign period, 10 winners will be selected by drawing every month, for a total of 60 winners.
Campaign site URL :http://www.axeblack.jp