Unleash Your Athletic Style: A Guide to Men’s Athleisure Fashion and Brands

Athleisure, which became very popular in 2017, now seems to have established itself as one of the standard styles in men’s fashion. In this issue, we introduce the definition of “athleisure,” recommended brands, and examples of coordination!

What is athleisure?

Athleisure is a word coined by combining the words “athletic” and “leisure. It refers to an outfit that incorporates sportswear, like exercising at the gym during the holidays, and is considered a type of sports mix style. It is actually a style that became popular among women in New York City around 2013, and is said to have started as a way to reduce the number of times they had to change clothes and the amount of luggage they had to carry between the office and the gym, with an emphasis on convenience.

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From there, gym attire with sportswear became gradually more popular among men, led by those who are sensitive to fitness and fashion. around 2017, it became popular in Japan as well, and is now a standard style of men’s fashion for many. Its popularity can be seen in the fact that brands that focus on athleisure are still growing steadily.

Why is athleisure so popular with people?

The athleisure trend, like normcore, is said to reflect a trend of “tiredness and boredom with too much fashion. While in the past, it was commonplace to dress according to TPO, such as “training wear for the gym” for the gym and “clothes that reflect the latest trends for street wear,” there is a shift toward a borderless style of dressing. The global trend toward “effortless dressing that emphasizes comfort and ease of movement rather than glamorous looks” is the very essence of athleisure. Another reason for the boom is the growing interest in health and wellness as lifestyles become more sophisticated.