DIESEL releases an ironic video about the word roving that plagues the industry.

DIESEL has worked on many unique campaigns in the past, and for Fall 2019, the brand is taking a look at wardrobing ( the act of returning worn clothing ) with a visual and video themed “ENJOY BEFORE RETURNING.”

Don’t miss the humorous visual and movie titled ” ENJOY BEFORE RETURNING.”

Have you ever heard of the term “wardrobing?” The term “wardrobing” refers to the act of buying clothes once, wearing them, and then returning them. DIESEL has launched a campaign titled “ENJOY BEFORE RETURNING” to address this problem that many fashion brands are suffering from. The campaign’s image movie depicts party goers having a fun night out wearing DIESEL clothes with the tags prominently displayed on the front.

Movie: https://youtu.be/lzZHKVnZVWw

Web: https: //youtu.be/lzZHKVnZVWw https://www.diesel.co.jp/news/diesel/campaign/enjoy-before-returning

Film Credits
Director: Similar But Different
Production company: Smuggler

Photography & Video Credits Photographer: Angelo Pennetta
Production Company: Art Partner Stylist: Julia Sarr-Jamois