DIESEL releases new campaign ” BE A FOLLOWER ” movie! Gifts for followers and item purchasers!

Diesel has launched a campaign called “BE A FOLLOWER” to promote denim under the theme of fashion influencers. The campaign is introducing denim as an item for effortless living and emphasizing the ease of being a follower. At the same time, a present campaign is being held via e-mail magazine, LINE, and store!

“”It’s easier to be a follower and live a fulfilling life without struggling!”” DIESEL’s campaign movie about influencers

In this campaign movie, we ask the question, “Wouldn’t it be easier to live a more fulfilling life by being a follower without any hardship? Under the message, “Relax your shoulders and wear denim, the most casual item and the root of DIESEL,” the movie humorously depicts the hardships that only influencers can go through.

The hardships of influencers in ” FOOD

It expresses the contrast between influencers who are desperate to take pictures without touching their food and their followers who enjoy their meals freely.

Influencers in ” TRAVELER

It depicts an influencer carrying a large number of suitcases in an airport and a traveler passing censorship with only a denim jacket in his luggage.

The hardships of influencers in ” UNDRESS

The theme of couples who are about to fall in love with each other is reproduced in the influencer’s hard work.

Of course, these videos are irony in the DIESEL style. They are a unique joke about a phenomenon in social media. The campaign features real influencers, including Japanese twins AMIAYA (@amixxamiaya and @ayaxxamiaya).

DIESEL denim is a great way to live life without elbow grease

This campaign was created as the antithesis of the current social media phenomenon where everyone wants to be an influencer. Denim items, DIESEL’s specialty, are the perfect choice for a free and easy way of life.

Western Denim Shirt” with a bold partial-destroyed finish

This gray denim western shirt has a vintage stonewashed look. The bold partial destructed finish gives it a DIESEL feel. 33,000yen + tax

Trucker jacket” with a new faded finish that adds a subtle touch of individuality

Look out for the trucker jacket in dark gray denim with a cool treatment. The partially processed gimmick that sets it apart from the rest gives it an aspect that only DIESEL can bring out. 59,000 yen + tax

Jeans” with a versatile silhouette make it easy to create stylish spring outfits.

The popular slim-fit ” THOMMER ” features a versatile silhouette with a regular crotch and a moderate taper. The stitching on the back patch and 3D eagle on the back pocket are details that only DIESEL can provide. 37,000yen + tax

Become a follower and get a present! Campaign on LINE, mail magazine, and store!

In keeping with this season’s campaign theme, “BE A FOLLOWER,” a gift campaign is being held for DIESEL followers on LINE and in the mail magazine, where they can receive original wallpaper and an original ball key chain (first-come-first-served basis at stores). In addition, 15 lucky readers of the mail magazine will be selected by drawing to win a pair of denims. Why don’t you take this opportunity to follow DIESEL’s official account? In addition, from March 9 (Sat), the campaign will be held at Diesel stores nationwide. During the campaign, purchases of 40,000 yen or more excluding tax will receive a “Denim Hanging Strap” as a present. The campaign will end when all the straps are gone.

Click here for details of the “BE A FOLLOWER” campaign.