New Balance has updated its popular “997” model with a new collection of “997H” shoes in a wide variety of styles.

Now, a campaign is also underway where buyers can get a ” 997 Sneaker Freaker Book Set ” exclusively!

A ^campaign* is also underway to present a not-for-sale “SNEAKER FREAKER x NEW BALANC 997” to those who purchase more than 20,000 yen including the “997” series at New Balance directly-managed stores and the official New Balance online store on a first-come, first-served basis. 99X series chronology, past advertisements graphics, interviews with celebrities who are 997 freaks, and other valuable content. The special book, which also comes with an original poster and badge, is truly a must-have for New Balance fans. 140 copies are limited, and the campaign will end as soon as the book is gone, so if you are interested, why not buy it as soon as possible? The products included in the special book differ between the official online store and the directly-operated stores.

The “997 Apparel Collection” with a 90’s theme is also available!

The “997” shoes are complemented by a collection of apparel that takes inspiration from classic designs and combines them with modern styles. Inspired by the “90’s” trend, the collection includes a casual collection of color-blocked windbreakers and wind pants for everyday wear. The sporty and fashionable designs are perfect for today’s mood. Why not take this opportunity to check them out?

997 Apparel Collection details

New Balance “CM997H” details

Release date: February 2 (Sat)
Inquiries: 0120-85-0997 (New Balance Japan Customer Service Center)
New Balance official online store is here