The “990v4 Final Edition” is the 12th generation of the “990” series, the most representative model of new balance. Two models with a chic look while providing outstanding support and stability will go on sale on December 21 (Friday).
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The “990v4” is now available in two new models in luxurious leather that are worthy of being the last of the “990v4” lineup!
The original “990” was created in 1982 as an on-road running shoe, developed with the latest technology from the 1980s, and sold for $100, a very expensive price at the time. The shoe was famous for its “990 out of 1000,” a claim that became the talk of the town. Since then, the series has evolved over 12 generations, from the “995” to the “990v4,” and has always been manufactured in the U.S. since the original release, continuing to embody the craftsmanship and functionality of the New Balance series. The “990” of this legendary series is set to release the “990v5” in 2019, and this time the final edition of the current model “990v4” will be the last to be released before its model change. The 990v4 will be available in two models: a nubuck leather model with a beautiful gray gradation and a black smooth leather model available only at directly-operated stores.
The “M990F EG4” is an expressive sneaker with a gradation of nubuck leather.
The “990v4” is the iconic New Balance model known as the “Heritage Series. While previous models have been characterized by an upper that radiates a sense of presence, this model is wrapped in high-quality nubuck leather, further accentuating its presence. The gradation from gray to black, while fitting for the fall/winter season, is also expressive with the texture of the nubuck leather. 33,000 yen + tax
The “M990F EB4” is a directly-managed store-exclusive model with a refined finish in smooth leather.
The M990F EB4 is the last model in the 990v4 line. Smooth leather is used for the upper, and the luxurious look will tickle the hearts of adults. The “ENCAP midsole” promises outstanding support and stability, and of course, it is equipped with both comfort and a classy look. It is also attractive that you can enjoy the unique aging process of leather as you wear them. This model is a limited edition model sold only at directly managed stores, so if you are interested, why not check it out as soon as possible? 36,000 yen + tax
new balance 990v4 Final Edition ” details
Release date: December 21 (Friday)
【Major retailers】
New Balance official online store
Official New Balance stores nationwide (click here for a list of stores)
Other official New Balance stores
[ Related article ] For more information about the New Balance 990 series, click here↓
