In the midst of the unprecedented sneaker boom, it is of course possible to choose a standard pair of sneakers, but there are also those who want to “stand out from the crowd. “I don’t want to be the same as my friends. Is there anyone out there who is not so picky? We can confidently recommend “MITASU Sneakers” to those men who are particular about their sneakers! Located in Tokyo’s Ameyoko district, a super battleground for sneakers in the Ueno area, MITA Sneakers reigns supreme as the world’s sneaker pioneer. We will introduce you to the appeal of MITA Sneakers and recommend some of its models!
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What is Mitasneakers?
Founded in 1992, mita sneakers is the trade name of Santa Corporation, a shoe retail company. It has been recognized and enthusiastically supported by fashionistas not only in Japan but all over the world. In addition to the mita sneakers special order models, the company has established itself as a “global influencer in the sneaker world” by providing designs and marketing support to various sneaker brands.
The company has three stores in the Ameyoko Center Building in Ueno, as well as an online store, and many foreigners come to Japan to shop for mita sneakers, making it a great conversation starter for fashion-loving foreigners.
Mitas Sneakers [ and the response online has been amazing ].
Black Country by mita sneakers is super cool…I want to buy it while I can. pic.twitter.com/mfOSfTxmCl
– lutle (@monster3gs) May 8, 2015
Sneakers for the 7th day of a 9-day weekend. First come, first served, so I remember standing in line all night at Mitasneakers to buy these shoes. #pumpfury #reebok #bape #mitasneakers #pumpfury #reebok pic.twitter.com/Me3EKEKTjP
– Ga (@gagagagagagav) 2015, May 8
@l0v_10 The best one is Mitasneakers in Tokyo! God ?✨
– Tatsumi (@Th526Ttatsumii) 2015, Mar 1
Sneakers by @Mitasneakers have
too good taste
– YuHEi (@Maisonosiam) 2015, Mar 9
At @Mitasneakers. Completed lottery application for yeezy. Reliable lottery unlike the previous two stores. Shoes are pumped with memories of staying up all night. There were a lot of people there. Now to Arrows❗️ #yeezy pic.twitter.com/XAfVwzzqNa – Ga (@gagagagagagav) 2015, Feb 27
I stood in line for 2 hours, bought them, came out and was still in line… Not a collector though. I did my best. LOL @ mita sneakers http://t.co/LxI1PtcRAv – TOZAN (@climber38) January 31, 2015
What are the three reasons why the discerning should go to Mitasneakers?
“The core target audience is sneaker enthusiasts and fashionistas, and they have a track record of catering to the most discerning of them all.” 
MITA Sneakers clearly sets itself apart from other sneaker mass retailers. The most important factor is that the core target is sneaker freaks and fashionistas. The focus on purchasing and design to satisfy them has kept them enthusiastic for more than 20 years since its establishment. We feel that the company’s attitude is reflected in the fact that it is centered in Ueno Ameyoko in Tokyo, where sneaker freaks gather, and does not operate multiple stores nationwide.
“Rare models are available at fixed prices (but you’ll have to wait in line!).” 
One of the characteristics of MITASU Sneakers is that they sell their products at a fixed price. Whether the model is a standard model or a limited edition model that is inevitably sold out, it is sold at a fixed price. Sneakers with popular designs are often priced at a premium at other stores. In the case of MITASU Sneakers, we deal directly with many sneaker brands, which enables us to sell at fixed prices. From domestic and international enthusiasts to people who are looking to resell (!) The recent sneaker boom has accelerated this situation. It is interesting to think of it as a game of “those who really want it and can move can get it at a fixed price. It should be a great pleasure when you get it after all the hard work.
*By the way… Mitasneaker has its own outlet sales both in stores and on the Internet. They generously discount the price of one season’s old model stock. If you can find the size and design you like, you’re super lucky! For online sales, you can find the SALE sneakers at the bottom of the official website of MIT A Sneakers, so be sure to check it out!
“”Super tasteful custom design and purchasing! 
http://www.mita-sneakers.co.jp/
The company has been focusing on retailing to sneaker freaks and fashionistas who have a serious eye for sneakers. The designs they release while confronting the most demanding sneaker consumers are superb. The company is neither a shoe manufacturer nor a mere sneaker store. In terms of human resources in product planning, Eiyuki Kunii, the creative director of MITASU Sneakers, is particularly famous for his frequent appearances in the media.
Recent hot models at Mitas Sneakers
Except for the first pair, Black Country, which is sold out at the time of this article’s publication… We are introducing these items in order to convey the appeal of MITASUSEE CARS, so please bear with us. We are sure that we will be releasing more special-order models comparable to these in the future, so we recommend that you check out the official Mitasneakers website and sign up for their email newsletter if you think they are “pretty good.
adidas adidas CTRY OG MITA B “mita sneakers” BLK/O.WHT / 15000(excl. tax )
COUNTRY” was born as a running shoe specialized for cross-country running. The “CTRY OG MITA B” proposed by Mr. Hideyuki Kunii, the creative director of mita sneakers, will be released as the 11th edition of the “adidas Originals for mita sneakers” project. The chic monotone, shaved white sole up to the heel, and elegant use of suede is COOL!
Reebok Reebok VENTILATOR “Blue Velvet” “mita sneakers” BLU/NVY/NAT SOLD OUT
Ventilator Reissued by Reebok. Minority appeal! This is a special order model for MITA Sneakers based on the Ventilator, which was introduced in the article “Ventilator. The “pigskin suede” used in the Ventilator leads to this great coloring and excellent texture. The blue-based bi-color that shows a unique coloring is attractive.
ASICS Tiger ASICS Tiger GEL-LYTE III “Black Leopard” “mita sneakers special order” BLK/LEOPARD SOLD OUT
This is a Mitasneakers special-order model of ASICS’s Gel Lite III, which is also recommended by the Otokomae Institute. The code name is “Black Panther. The leopard pattern, which appears and disappears depending on the angle of light, is realized by special printing on nylon material. The Gel Lite III is equipped with details unique to the “mita sneakers” special order model, such as quilting on the “split tongue,” which is a feature of the Gel Lite III.
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