BYRD pomade [ up-and-coming brand ].

BYRD” from Newport is said to be one of the most promising new pomade brands. There are three types of pomade depending on the style you want to achieve. Each of the three types has a different fragrance inspired by beaches around the world, making it fun to choose one.

The contrasting black and yellow can packaging

The party to launch the brand in Japan was also held at Ron Herman in Sendagaya, Tokyo.
The brand founder is 23-year-old Chase Wilson from Newport. He is a young man who is also an active professional surfer, and has been using pomade since he was a child, admiring the likes of James Dean and Steve McQueen. He said with confidence that the unique smell of conventional pomade and the difficulty of washing it off had been his biggest complaint, and that he had solved all these problems with the best product, focusing on the fragrance and ingredients.
This product was developed to help busy modern people stay “Slick” (slang for “cool”). We are very interested in this product.
We are currently getting information that Ron Herman Sendagaya plans to carry the product. ( as of 10/16/2014 )

Interview by Otokomae Institute at the Japan expansion party. @ Ron Herman Sendagaya

The exhibit is Slick too~!