What is the secret of Onitsuka Tiger’s worldwide popularity?

Onitsuka Tiger was revived in 2002! Image as a fashion icon rapidly accelerated by its appearance in a blockbuster movie

After 25 years, Onitsuka Tiger was revived in 2002. It was the wise decision of Mr. Oyama, president of the local subsidiary, who spotted the signs of the retro fashion trend in Europe. The fashionable image of Onitsuka Tiger was rapidly accelerated when actress Uma Thurman wore Onitsuka Tiger Taichi shoes in the blockbuster movie ” Kill Bill.

Kill Bill 1 & 2 Blu-ray Click here for more details

Editor Mitsui

While the wear by Uma Thurman in Kill Bill tends to get most of the attention, Bruce Lee is also known to have worn Onitsuka Tiger sneakers in the film. He wore light blue Onitsuka Tiger shoes in the classic U.S. TV drama “Vengeance Demon Detective Longstreet” and yellow Onitsuka Tiger shoes in the Hong Kong film “Death Play,” and I felt proud as a Japanese when I discovered them.

Onitsuka Tiger’s “Taichi” sneaker model that drew attention in Kill Bill.

At the time, the model was limited to 3,400 pairs worldwide and became a phantom model that was difficult to obtain. After that, ” TAI-CHI-REB ” and ” TAI-CHI-NM ” were reissued in the image of the design of the time, but all of them were extremely popular and are currently difficult to obtain.

View this post on Instagram

A post shared by ASICS Archive (@asicsarchive)

Onitsuka Tiger is also offering a model that incorporates Taichi yellow!

Popular models such as the” MEXICO 66 ” and the ” MEXICO 66 SLIP-ON ” are now available in a yellow coloring reminiscent of Taichi on the uppers and are gaining popularity.

Amazon

From athletes to fashionistas! Onitsuka Tiger has become a popular shoe brand around the world.

Today, Onitsuka Tiger is not limited to athletes, but has become a hot brand in Japan as well, backed by enthusiastic support from fashionistas around the world, especially in Europe. At Pitti Uomo, fashionable people were seen wearing Onitsuka Tiger on their feet.

1 3

2 3

Read more

3 3

• 
• 
• 

What is the origin of the original brand name Onitsuka Tiger?

The original brand name “Onitsuka Tiger” came about because the founder, Mr. Onizuka, liked the tiger mark that the president of the factory that manufactured the first basketball shoes had fashionably placed on the soles of his shoes. The combination of the tiger, the strongest animal in Asia, and Onitsuka’s “mite” conjured up the image of an unimaginably strong animal, and thus the “Onitsuka Tiger” brand was born. Initially, the brand name “Tiger Seal” was proposed, but since the trademark “Tiger Seal” had already been acquired by another company, the current brand name was decided upon. Incidentally, the tiger used in the logo is said to have been modeled after a tiger at the Oji Zoo in Kobe.