diadora heritage to hold pop-up store at trading post! Pre-sale & new models!

diadora HERITAGE, the premium line of diadora, a leading Italian sports brand, will hold a pop-up shop for its spring/summer 2018 collection at Trading Post, a select store selling imported shoes. The pop-up shop will be held from March 16 (Fri) to March 31 (Sat), 2018.

diadora HERITAGE’s Spring/Summer 2018 Collection is now available for pre-sale at the pop-up store!

The pop-up store will pre-sell the ” football 80’s ” shoes with suede leather uppers and gum soles, the first shoes to be used in the Diadora Heritage line. Other firsts include the “n9000 h ita,” a pair of craftsmanship shoes made by artisans in the company’s own Italian factory who craft each pair of the “n9000,” the pinnacle model of Diadora running from the 1990s.

Those who purchase items during the pop-up period will receive a diadora HERITAGE original luxury shoe bag on a first-come, first-served basis.

football 80’s ]

In 2017, diadora re-signed Roberto Baggio, the famous former Italian national team player who gained popularity in the world of soccer. 2018 is a World Cup year, and “football” is one of the keywords of diadora heritage for the spring/summer 2018 season. The “football 80’s” is, as the name suggests, a reissue of a football shoe from the 1980s. The shoes feature suede leather uppers and gum soles, a design first seen in Diadora’s heritage.

color : blue denim/carmine red/green rosemary(from left to right)
price : ¥28,000+tax each

n9000 h ita ]

The “n9000” is the pinnacle model of diadora running born in the 1990s. The “n” in “n9000” is taken from the Italian word “neutra,” meaning neutral. As the name suggests, the “n9000” is a well-balanced model, and when it was first released, it was the favorite training shoe of the Italian national soccer team at the time. The “n9000” is now available from Diadora Heritage. The shoes are crafted by artisans at the company’s own factory in Italy, and are characterized not only by their design but also by their superior technology, comfort, and stability.

colors : rain gray×blue denim / dried herb×paprika
/ mood indigo×sunflower／feather gray×dried herb (from left to right)
Price ： Each ¥32,000+tax

Outline of the pop-up store

Date & Time: March 16 (Fri.) – March 31 (Sat.), 2018
Stores: Trading Post Aoyama Main Store / Ginza Store / Shibuya Store / Nagoya Store / Kyoto Store / Osaka Store
Trading Post White Label Tenjin Biolo Store

diadora brand profile

Founded in 1948 in Veneto, Italy, this brand has supported athletes in a variety of sports. 2017 saw the signing of Roberto Baggio, the famous former Italian national soccer player, as an ambassador. The “diadora HERITAGE” line is positioned as a premium line that brings the archives that have graced the feet of top athletes back to the present day.