Schick Japan K.K., No.1 in the Japanese razor market for 30 consecutive years*1, has launched a major renewal of its flagship men’s shaving brand “Hydro”. To coincide with this renewal, a TV commercial featuring the voice of voice actor Kenjiro Tsuda has been airing since April 1 (Wed.), and a Web commercial featuring the actor himself was released on April 15 (Wed.).
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3 models x 2 types to choose from according to beard density and skin type! All-new features and design
The new HYDRO lineup includes a total of six shaver products that can be selected according to beard density and skin type (sensitive or normal skin). All models have significantly upgraded cartridge performance to achieve a gentler and deeper shave than ever before. The holder design has also been redesigned with a minimalistic and modern two-tone color design. The new holder design is “Gray and Silver Metallic” for sensitive skin and “Black and Gold Metallic” for normal skin, giving it a sophisticated look in terms of design as well as functionality. In addition, the popular “Kyoku” series, a highly functional model, has been brought under the Hydro brand umbrella, strengthening the functionality of the brand as a whole and making it easier to select a razor. As the brand with the No.1 share in the Japanese razor market*2, Hydro will offer a new shaving experience that caters to the skin and beard of each and every man.
HYDRO shaving products also renewed!All 4 formulations and 9 products now available in stylish packaging
In conjunction with the renewal, the shaving agent series has also been completely redesigned. The lineup includes nine shaving products in four formulations, which can be selected according to beard density and skin type (sensitive skin, normal skin). The packaging design, which used to be different for each formulation, has been reborn with a stylish and unified design based on a white color tone to add more color to the daily shaving scene.
New WebCM for the new HYDRO
In the new WebCM for HYDRO, Kenjiro Tsuda, who has long attracted many fans with his “handsome voice,” is portrayed with his deep voice and expressive power as a “gentle shaver. Kenjiro Tsuda, who has long attracted many fans with his “handsome voice” and expressive power, expresses the world view of the new Hydro, which is the ultimate in “gentleness” and “deep shave” through this commercial. The commercial has an elaborate setting, so we hope you will give it a try.
Schick HYDRO Shaver Arc
The commercial impressively depicts the fit of the HYDRO and the overwhelming appeal of a deep shave, along with Tsuda’s rich expressive ability.
Schick HYDRO shaving agent
The film depicts a new skin care habit of protecting the skin with a shaving agent before shaving.
Mr. Tsuda marveled at the fit and comfort of HYDRO on the skin during the filming, and commented that it encourages men to face shaving. “I realized how important it is to have something you use on a daily basis, something that touches your bare skin. When I actually tried it, I was a little surprised at how well it fit my skin and how smooth the shave felt. I couldn’t help but exclaim, ‘ This is amazing! In the shaving agent episode, we express the simple but most important thing: ”Protect your skin before shaving. It’s something you do every day, so just by paying attention to it a little more carefully, you can change your mood. We would be happy if we could be the catalyst for such a change.”
1 No.1 domestic wet shaving sales share for 30 consecutive years: Intage SRI + razor market (holders, disposables, replacement blades) Nov 1995 – Oct 2025
*2 Intage SRI + razor market (holders, disposables, replacement blades) Mar 2025 – Feb 2026 each Yearly cumulative sales by maker
Contact: 03-5487-6801 (Customer Service Center, Schick Japan K.K.)
For the official website, click here.
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