Schick Japan Co., Ltd., the No. 1 player in the Japanese razor market*1, will begin rolling out “Black Deep Cleanse” and “Medicated Shaving Gel” from “progista”—a skincare brand that starts with men’s shaving—beginning Thursday, October 1, 2026.
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Background on New Product DevelopmentA New Skincare Routine Focused on Razor Burn: Preparing the Skin Before and During Shaving to Promote a Healthy Complexion
While daily shaving is an essential routine for many men, it is also a practice that can easily affect skin condition. A survey*2 by Schick Japan found that while “razor burn” ranks among the top skin concerns for men, skincare routines before and after shaving have not yet become sufficiently ingrained habits.Against this backdrop, Projista—which promotes the concept of “Skincare that starts with shaving”—is launching two new products: “Black Deep Cleanse,” a facial cleanser that targets sebum and pore impurities ( blackheads*3 ), and a “Medicated Shaving Gel” that protects the skin during shaving.
Three Features of ‘Black Deep Cleanse’Adheres to Pore Impurities for Moisturized, Pore-Free-Looking Skin
Feature 1
Targets pore impurities with 4-step Deep Cleanse Technology.In Step 1, “Exfoliation,” naturally derived scrub gently removes dead skin cells. In Step 2, “Blackhead Dissolution,” blackhead-dissolving ingredients*5 dissolve sebum and pore impurities ( dark spots*3 ).In Step 3, “Blackhead Absorption,” charcoal and double clay*6 absorb and remove sebum and pore impurities (blackheads*3). In Step 4, “Moisture Replenishment,” vitamin C derivatives*7 andvitamin E*8 replenish the skin’s moisture.(See image)
Feature 2
Unlike regular facial cleansers, there’s no need to lather; it can be used as a mild exfoliating*9 cleanser. When used as a mask, it more thoroughly adsorbs and removes pore impurities (blackheads*3), allowing moisturizing ingredients to penetrate deep into the stratum corneum. Even after rinsing, it leaves skin feeling moisturized and smooth.
Feature 3
Features a unique moisturizing formula designed to prevent skin irritation*11caused by shaving*10. It contains allantoin*12 and ceramides*13 in the form of ultra-fine nano-capsules. The formula is designed to deliver moisture to every corner of the stratum corneum.
”Black Deep Cleanse” Product Information
Product Name: Projista Black Deep Cleanse
Trade Name: Chic PRO Black Deep Cleanse
Net Weight: 90g
Release Date: Thursday, October 1, 2026 *Available early at select locations
Manufacturer’s Suggested Retail Price: Open Price
Distribution Channels: Drugstores nationwide, Amazon, etc.
3 Features of the 'Medicated Shaving Gel'Prevents razor burn while preparing the skin for shaving
Feature 1
Formulated with glycyrrhetinic acid 2K, an anti-inflammatory ingredient, to prevent razor burn caused by shaving.
Feature 2
A rich, moisturizing gel with excellent cushioning adheres closely to the skin, reducing friction with the razor. The gel is transparent, making it easy to see the shape of your beard and allowing you to style it exactly as you wish.
Feature 3
Formulated with a unique moisturizing and anti-aging*14 formula designed to prevent skin irritation*11caused by shaving*10. It contains nano-encapsulated allantoin*15 and ceramides*16, which effectively moisturize the skin after shaving.Furthermore, with three plant extracts*17, moisture penetrates deep into every corner of the stratum corneum, helping to address skin concerns that change with age.
”Medicated Shaving Gel” Product Information
Product Name: Projista Medicated Shaving Gel(Quasi-drug)
Trade Name: Schick Medicated Shaving Gel P
Net Weight: 180g
Release Date: Thursday, October 1, 2026 *Available for early release in some areas
Manufacturer’s Suggested Retail Price: Open price
Distribution Channels: Drugstores nationwide, Amazon, etc.
*1 No. 1 in domestic wet shaving market share for 30 consecutive years: Intage SRI + Razor Market (handles, disposables, replacement blades), cumulative sales value by manufacturer for each year from November 1995 to October 2025
*2 According to a survey by Schick Japan.“Survey on Men’s Attitudes, Practices, and Needs Regarding Shaving and Skincare”/Men aged 20–54 (N=1,600)/Conducted August 30–September 13, 2024
※3 Accumulated impurities
※4 Perception resulting from removing impurities from pores and providing moisture
※5 Tromethamine (cleansing ingredient)
※6 Kaolin, Bentonite(adsorbent ingredients)
※7 3-O-ethyl ascorbic acid(moisturizing ingredient)
※8 Tocopherol (moisturizing ingredient)
※9 Physical effects of exfoliation
※10 Skin that is regularly shaved, such as from shaving
※11 Caused by physical friction, dirt, or dryness
※12 Allantoin(skin-conditioning ingredient)
※13 Ceramide NP, Ceramide AP (moisturizing ingredients)
※14 Moisturizing care tailored to one’s age
※15 Allantoin (moisturizing ingredient)
※16 N-Stearoyl Phytosphingosine,Hydroxystearyl Phytosphingosine (emollient ingredients)
*17 Gorenji leaf extract (skin-conditioning ingredient), green tea leaf extract (ingredient to prevent skin roughness), yuzu fruit extract (skin-conditioning extract)
Inquiries: 03-5487-6801 (Shick Japan Co., Ltd. Customer Service Center)
Click here for the official Shick Japan website
