The carbonated skincare brand “MEGLY” has announced “LUMI VEIL MILK,” its first-ever moisturizing lotion.Pre-orders will begin on the MEGLY official online store on Thursday, October 1, 2026, with general sales starting on Wednesday, November 11, 2026.“LUMI VEIL MILK” is the second product in the foundational anti-aging*1 line, following the anti-aging*1 toner “CYCLE ZERO,” which was released on Wednesday, September 2.
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What is MEGLY ‘LUMI VEIL MILK’?A moisturizer that focuses on ‘incomplete absorption’—a cause of dryness—and pursues a ‘smooth, even application’ for the skin”
Even if you apply moisturizer or cream thoroughly in the morning, your mouth area feels tight by evening.Even though you’re taking good care of your skin, the dryness returns. MEGLY identified the cause of this dryness not as the amount of product used, but rather in the “method of application.” When you spread lotion or cream with your hands, unevenness can occur due to the skin’s texture and the unevenness of pores, and dryness may recur in areas that weren’t fully covered.“LUMI VEIL MILK” is a product that focuses on this often-overlooked “uncovered areas”*2. The product name, “LUMI” (light) and “VEIL,” was inspired by the finish—a thin veil of light that evenly covers the skin’s contours.The formula contains hydrolyzed conchiolin protein (a moisturizing ingredient) derived from the protein layers that make up pearls.
The Background Behind the Development of 'LUMI VEIL MILK'”A moisturizer chosen even in this era of simplified skincare because it 'seals in moisture in 10 seconds without getting your hands dirty’”
In recent years, the trend toward simplifying skincare has spread, and there has been an increase in products designed to reduce the number of steps in a skincare routine.Amid this trend, the question “Is a moisturizing lotion really necessary?” has begun to be raised. At the same time, the market for cosmetics containing niacinamide continues to grow (approximately 120.5 billion yen in 2025, a 34.9% increase compared to 2022) *.While consumers are actively choosing these ingredients, there is a “paradox” in that the final step—sealing them into the skin—is often avoided as a time-consuming process. MEGLY has addressed this with a solution that “seals in the ingredients in 10 seconds without getting your hands dirty.”
* Sources: Fuji Keizai “Market Survey by Functional Ingredients,” GlobalResearch “Japan’s Niacinamide Beauty Products Market 2025–2031,” and others
The Carefully Crafted ‘High-Pixel Thin-Film Wrap’ Design of ‘LUMI VEIL MILK’Particle Size Is About 1/30 the Diameter of a Pore! Approximately 470 Million Particles Are Sprayed in 10 Seconds, Providing Even Coverage
The average particle diameter of “LUMI VEIL MILK” is approximately 10 μm—about 1/30*3 of the average pore diameter of 300 μm. Particles smaller than skin irregularities penetrate along the skin’s texture and pore grooves, evenly covering the skin without adding thickness.This mechanism is based on MEGLY’s proprietary “High-Pixel Thin-Film Wrap*4” design.A single 10-second application dispenses approximately 470 million particles*5. The concept of “High Pixel”—which likens the fineness of the particles to a high-resolution image—has been incorporated into the “sealing” step performed by the emulsion.
Ingredients in “LUMI VEIL MILK”Centered on niacinamide, which targets dry fine lines, this formula combines firming, skin-conditioning, and moisturizing ingredients
“LUMI VEIL MILK” contains a high concentration*6 of the skin-conditioning ingredient niacinamide, which helps minimize the appearance of fine lines caused by dryness*7. Furthermore, by enveloping the skin in a “High-Pixel” thin-film wrap*4, the milk veil penetrates deep into the skin’s texture and the grooves of pores.It also contains vitamin A (retinol palmitate) to firm the skin, vitamin B6 (pyridoxine trishexyl decanoate) to condition the skin,vitamin C (3-glyceryl ascorbic acid) to maintain healthy skin, and vitamin E (sodium tocopheryl phosphate) to help condition the skin.It also contains pearl-derived conchiolin (hydrolyzed conchiolin protein), which moisturizes the skin and refines its texture, as well as Job’s tears ferment filtrate (Saccharomyces/Job’s tears seed ferment filtrate), which replenishes and retains the skin’s moisture.
How to Use 'LUMI VEIL MILK'Set it in the dedicated 'MEGLY' device and spray it along with carbon dioxide (CO₂) with a purity of 99.5%
What MEGLY has changed is not the ingredients in the lotion, but the way they are delivered to the skin.Rather than applying “LUMI VEIL MILK” by hand, you load it into the dedicated “MEGLY” device, which transforms the lotion itself into fine particles and sprays it onto the skin for about 10 seconds.Because it evenly covers the skin with a milk veil that doesn’t feel heavy or thick, it’s also recommended for moisturizing the neck—an area prone to showing signs of aging but often neglected. This is where the “no-hands” design truly shines.
The device mixes carbon dioxide at the moment of spraying, using CO₂ with a purity of 99.5% (food-grade CO₂). It uses the same device as the “ CYCLE ZERO ” toner, completing the entire process from “loading” to “sealing.”Please note that the dedicated “MEGLY” device is sold separately. If you already own a MEGLY, you can continue using it as is. First-time users should start by purchasing the set that includes the device (30,000 yen, tax included).Since the consistency of the lotion differs significantly from that of the toner, using the same cap for both can easily clog the nozzle. Therefore, if you plan to use CYCLE ZERO for both products, we recommend purchasing a dedicated cosmetic cap (3,900 yen, tax included) specifically for the lotion.
Left: CYCLE ZERO (toner) / Center: Dedicated device “MEGLY” / Right: LUMI VEIL MILK (moisturizer)
Click here for more details on “LUMI VEIL MILK”
”LUMI VEIL MILK” Overview
Product Name: MEGLY LUMI VEIL MILK
Product Category: Lotion
Net Content: 60 ml
Price: ¥4,620(tax included)
Pre-orders: Accepted starting Thursday, October 1, 2026, on the MEGLY Official Online Store
Release Date: Available starting Wednesday, November 11, 2026, on the MEGLY Official Online Store (subsequent releases to follow)
Sales Channels: MEGLY Official Online Store, beauty salons and esthetic salons nationwide (MEGLY authorized retailers), Amazon, Rakuten, etc.
Fragrance: White Floral
Full Ingredients: Water, Glycerin, Butylene Glycol, Triethylhexanoin, PEG-20 Hydrogenated Castor Oil,Niacinamide, Cetearyl Alcohol, Polysorbate 60, 3-Glyceryl Ascorbate, Retinyl Palmitate, Hydrogenated Polydecene, Saccharomyces/Coix Seed Ferment Filtrate, Hydrolyzed Soybean Extract,Hydrolyzed Conchiolin Protein, Peppermint Leaf Extract, Carbomer, Arginine, Sodium Hyaluronate, Inositol, Sodium Tocopheryl Phosphate, Pyridoxine Tris-Hexadecanoate, Glyceryl Stearate,sorbitan stearate, sodium di-lauramidoglutamyl lysine, ethylhexylglycerin, potassium hydroxide, pentylene glycol, sodium citrate, citric acid, corn oil, tocopherol,Phenoxyethanol, Fragrance
*1 Refers to age-appropriate skincare
*2 A condition where uneven application of lotion or cream leaves areas of uneven skin texture or pore irregularities uncovered (terminology provided by MTG Co., Ltd.)
*3 Based on an average mist particle size of 10 μm and a pore size of 300 μm
*4 A term coined by MTG Co., Ltd. referring to a formulation designed so that fine particles adhere closely to the skin’s surface irregularities and form a uniform film
*5 Estimated number of particles sprayed during a 10-second application(Measured by MTG Co., Ltd.)
※6 Comparison with MTG Co., Ltd.’s cosmetics containing niacinamide
※7 Efficacy evaluation tests have been conducted
