Asahi Breweries, Ltd. and Nikka Whisky Company, Ltd. are holding a limited-time event, “The Black Nikka Exhibition You Don’t Know,” from April 6 (Mon.) to April 12 (Sun.) at the 6th and 7th floor rooftop terrace of Tokyu Plaza Harajuku’s Harakado. The exhibition is now underway.
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How to enjoy the Black Nikka exhibition you don't know
“The Black Nikka exhibition you don’t know” proposes the enjoyment of highballs and whiskey mainly to young people in their 20s and 30s and highball lovers through unique projects and venue decorations that boldly use the King of Blenders. In addition to selling the Black Nikka Clear Highball, which will go on sale on April 7 (Tuesday), and related goods, visitors will be able to create their own sticker as the King of Blenders, the “bearded old man” who symbolizes the Black Nikka brand, using a generative AI system. The booth will also feature a sticker creation booth where visitors can create their own sticker modeled after their own face. Visitors can also create their own stickers using their own face as a model and apply them to a “Black Nikka Clear Highball” to create a one-of-a-kind can.
In addition, the development process of Black Nikka Clear Highball and a project to solicit nicknames for the King of Blenders, “What should I call this person from Black Nikka? The exhibition also included an exhibition on the development process of the Black Nikka Clear Highball. How about learning about the history of the development of Black Nikka Clear Highball and thinking of a nickname for “Uncle Bearded” while drinking the highball with Black Nikka Clear Highball in hand?
In addition, outside the venue, the “Black Nikka Squad,” a dedicated advertising staff carrying a can of “Black Nikka Clear Highball,” will make their rounds in the Harajuku area to expand product awareness and attract visitors to the event. The “Black Nikka Team”, a dedicated advertising staff carrying cans of “Black Nikka Clear Highball”, will also tour the Harajuku area outside the venue to increase awareness of the product and attract visitors to the event.
Mr. Shimasa of New York City has been appointed captain of the Black Nikka Squad!
The opening event, featuring two members of the comedy duo New York, was held on Monday, April 6, to mark the start of this event. The talk session was held while participants actually experienced the contents that will be implemented in the “Your Unknown Black Nikka Exhibition,” including the experience of naming the King of Blenders and creating original cans by AI generation.
In addition, Mr. Shimasa appeared as the captain of the “Black Nikka Squad” and performed a departure ceremony, which was a fitting opening for the event. Mr. Shimasa said, “I was happy to be able to participate in an event for ‘ Black Nikka,’ which I have always drunk. I was happy to learn about a side of the product that I didn’t know existed. I hope you enjoy the event!” commented Mr. Yashiki with a smile. Mr. Yashiki also smiled and said, “Since it is in the middle of Harajuku, I think it will be a great photo spot and also a great date spot. It is very close to Harajuku, so I hope you will visit us. He concluded the opening event by commenting, “It’s very close to Harajuku, so I hope you will come visit.
Black Nikka Clear Highball
“Black Nikka Clear Highball,” to be released on Tuesday, April 7, was developed based on “Black Nikka Clear,” a blended whiskey that uses non-piped malt and has a deliberately low smokiness. The clear, unctuous taste makes it easy to drink, and the canned highball goes well with any meal. By combining Nikka Whisky’s whiskey blending technology with Asahi Beer’s accumulated knowledge of RTD* development, a harmony of whiskey-like flavor and a refreshingly clean aftertaste was achieved. The package is based on a simple white color scheme, with the icon of the King of Blenders, aka “Uncle Bearded Man,” and the “BLACK” logo, which was redesigned on the occasion of the 70th anniversary of the Black Nikka brand, standing proudly in the center. The icon of the King of Blenders, the “Bearded Uncle,” and the “BLACK” logo are proudly placed in the center.
BLACK” stands for “Ready to Drink. The “Ready to Drink” brand is a term used to describe canned chuhai that can be consumed as-is after purchase.
Outline of “The Black Nikka Exhibition You Don’t Know
Period: Monday, April 6 – Sunday, April 12
Hours:
Monday, April 6: 14:00 – 21:00
Tuesday, April 7 – Saturday, April 11: 11:00 – 21:00
Sunday, April 12: 11:00 – 20:00
* Last admission and last purchase are scheduled 30 minutes before each closing time
Venue: 6-6 Jingumae, Shibuya-ku, Tokyo 31-21 Rooftop Terrace, Tokyu Plaza Harajuku “Harakado” 6th and 7th floor in Harajuku Square (Map )
Drink menu: ” Black Nikka Clear Highball ” 200 yen (tax included) *includes snacks
* Alcohol consumption by those under 20 years old is prohibited by law.
