JT has opened an experiential pop-up store to commemorate the launch of the redesigned “Ploom CUBE” heated tobacco device and the nationwide release of the new dedicated sticks—“Evo, Cacao, Mint, and Crystal.”The event will be held at “or MIYASHITA PARK” in Shibuya, Tokyo, from Thursday, October 1, 2026, through Monday, October 12, 2026 (a national holiday).
Sponsored by
A ‘Playground for Adults’ Where You Can Smoke Has Arrived in Shibuya!Three floors offer different experiences” subtitle ““THE SMOKING LOUNGE SHIBUYA by Ploom CUBE””
Based on the concept “Play! Enjoy! CUBE!”, this pop-up store is an experiential spot designed as an “adult playground” where visitors can use heated tobacco products throughout the entire venue.Across all three floors of the venue, a playful space unfolds that blends the artwork of face oka—an artist garnering attention both domestically and internationally—with the world of Ploom CUBE. The venue features a variety of attractions designed to spark the playful spirit of adults, including crane games, a giant block tower, and photo booths.In addition to offering tastings of the entire “EVO” series—including the new “EVO Cacao Mint Crystal” flavor—the venue will also sell “Ploom CUBE Pebble White” and “Ploom CUBE Cobalt Black,” which will be released nationwide on Tuesday, October 13.It’s a space where visitors can experience the playful world of “Ploom CUBE” and enjoy the flavors of “EVO” with all five senses.
‘THE SMOKING LOUNGE SHIBUYA by Ploom CUBE’ 1st FloorIn addition to the photo booth, a capsule machine featuring collaboration products with face oka and ‘PAPABUBBLE’ is available
On the first floor of the venue, you’ll find the “CUBE PHOTO BOOTH,” where you can take photos with commemorative photo frames, and the “MEGA CUBE CAPSULE” gachapon machine, which offers prizes as part of the stamp rally. We recommend enjoying the attractions on the 2nd and 3rd floors first, then taking a commemorative photo on the 1st floor and picking up your prize from the capsule machine before heading home.
Prizes from the capsule machines include umbrella markers featuring original illustrations by face oka, Rubik’s Cube keychains, and original candy created in collaboration with the art candy shop “PAPABUBBLE.”Stickers can be won at the crane game on the 2nd floor.
Crane games and wire loop games that will have you hooked” 2nd Floor of “THE SMOKING LOUNGE SHIBUYA by Ploom CUBE”
The second floor of the venue features “FEVER CUBE CRANE,” “ENJOY CUBE MAZE,” and “CATCH the CUBE.” These attractions—including crane games and wire loop games—challenge players to use their concentration and senses. The stickers mentioned earlier can be won at these crane games.
‘THE SMOKING LOUNGE SHIBUYA by Ploom CUBE,’ 3rd FloorFeaturing music events with different star guests each day and a collaboration café with ‘Bread, Espresso, and a Date’”
On the 3rd floor of the venue, attractions such as “B!G CUBE TOWER,” “CUBE TREASURE POOL,” and “CUBE de WANAGE”—featuring ring toss and a giant block tower—are available for enjoyment by groups or individuals.There is also a “VIP CACAO CAFÉ” where visitors can experience the flavors of “Evo Cacao Mint Crystal.”Along with an original menu exclusive to this event—created in collaboration with the popular bakery café “Pan to Espresso to Machiawase”—visitors can enjoy the perfect pairing with “Evo, Cacao, Mint, and Crystal.” At the music booth, the “Ploom CUBE Playful Night” music event will take place, featuring a diverse lineup of star guest artists.
About Face Oka
Characterized by humorous characters composed solely of eyes and mouths, drawn with simple lines and vivid colors. He creates works across a variety of media, including illustration, painting, and three-dimensional art.He collaborates with domestic and international brands and cultural projects, working across a wide range of fields including fashion, music, and entertainment.His works have been exhibited both domestically and internationally, including at Gallery Target in Tokyo and in Hong Kong. In recent years, he has been developing “The Kidding Heads,” a puppet project featuring his original characters. Through these puppet pieces, in which the characters converse and create stories, he is exploring new possibilities for artistic expression.
Venue: Music Booth in the 3F Lounge
Time:Starts at 7:00 PM on all dates
October 1 (Thu): DJ CHARI & DJ TATSUKI
October 3 (Sat): Daoko
October 8 (Thu): Shusaku Yanagida (God Does Not Roll the Dice)
October 9 (Fri):Morimori Moto (“Yabai T-Shirt Shop”)
October 10 (Sat): Kai Kubota
October 11 (Sun): Ako
* Admission for ages 20 and older only
* Photo ID required for admission
* Free admission; first-come, first-served
* Event details, performers, and dates/times are subject to change without notice
* Details will be announced on the official Instagram account
A bread and coffee shop perfect for meeting up. The shop strives to create flavors you’ll never tire of, even if you enjoy them every day, and operates locations that are cherished as part of daily life. It was born from the desire to create a new “meeting place” in Shibuya.The shop also offers limited-edition dishes made with carefully selected eggs, aiming to turn the time spent waiting for an appointment or your meal into a happy moment and wishing you a wonderful day.
”””THE SMOKING LOUNGE SHIBUYA by Ploom CUBE
Dates: October 1, 2026 (Thu) – October 12, 2026 (Mon, Holiday)
Hours: 11:00 a.m. – 7:00 p.m.
Venue: or MIYASHITA PARK ( Map )
Organizer: Japan Tobacco Inc. (JT)
Click here for the official Instagram
* Admission is limited to those 20 years of age or older
* Hours of operation vary by day
* On days when music events are held, the venue is generally scheduled to close at 8:00 PM, but this may be subject to change without notice due to various circumstances
Inquiries: 0120-108-513 (Ploom Dedicated Customer Service)
Hours: 10:00 AM–9:00 PM; Closed: December 30–January 4
