7-Eleven and Hanes Team Up! T-shirts and socks based on the BEEFY series are now on sale

7-Eleven Japan has announced its first collaboration with Hanes. A total of four apparel items are now on sale exclusively at 7-Eleven stores nationwide.

Lineup of the 7-Eleven store-exclusive collectionHanes’ thick, durable T-shirts and cushioned socks featuring a collaboration-exclusive logo

This collaboration features Hanes’ long-selling “BEEFY-T” and its durable “BEEFY Quarter-Length Socks” as the base designs.The brand’s iconic cow patch and embroidery are accented with 7-Eleven’s corporate colors, creating a playful special design featuring the word “BEEFY” in katakana.The thick, durable T-shirt and the comfortable, cushioned socks—made with a high cotton content—make up a limited-edition collection designed to add comfort to everyday life.

Regarding this collaboration, a representative stated, “This project began with our desire to transcend the stereotype that convenience store clothing is merely for emergencies or basic staples, and instead convey a genuine fashion culture to fashion enthusiasts. This collaboration was made possible precisely because of ‘BEEFY’—a line synonymous with durability, a source of pride for Hanes, a brand with a long history and loyal fan base.We focused on creating a sense of exclusivity and playfulness that stands out on the streets—features you can only find here—such as the cow patch incorporating Seven-Eleven’s signature three colors and katakana lettering.”

Hanes × 7-Eleven BEEFY-T Crew Neck T-Shirt

This design features the brand’s iconic cow-motif patch on the left chest, available in 7-Eleven’s corporate colors:“Seven Orange,” “Seven Green,” and “Seven Red”—the corporate colors of 7-Eleven. Furthermore, the left sleeve features the word “BEEFY” printed in katakana, creating a subtly vibrant and playful design.

1 2

2 2

Read more

• 
• 

Colors: White / Black
Sizes: M / L / XL
Price: ¥3,850(tax included)

Hanes × 7-Eleven BEEFY Quarter-Length Socks

The brand’s cow-themed icon is embroidered on the outer sides of both socks in the same 7-Eleven corporate colors as the T-shirt, and the word “BEEFY” is knitted in katakana on the soles.

1 2

2 2

• 
• 

Colors: White / Black
Sizes: 23–25 cm / 25–27 cm
Price: ¥1,265 (tax included)

Hanes × 7-Eleven BEEFY Packaging

The packaging also features a special design that coordinates with the product’s design, incorporating 7-Eleven’s corporate colors—“7-Eleven Orange,” “7-Eleven Green,” and “7-Eleven Red.”

1 2

2 2

• 
•