Men’s apparel brand “MEN’S BIGI,” which will celebrate its 50th anniversary in October 2025, has launched an anniversary promotion [ BEGIN THE BIGI ]. Campaign visuals, collaboration projects, and pop-up event information are now available.
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Campaign visual shot by Masanobu Ando!50th anniversary visual featuring founder Takeo Kikuchi, creative director Shinsuke Nakata, actor Takayuki Yamada, and others
Actor and photographer Masanobu Ando spins the world of the 50th anniversary in this gorgeous campaign visual celebrating the 50th anniversary as the photographer. The campaign features Takeo Kikuchi, founder of Men’s Bigi, creative director Shinsuke Nakata, actor Takayuki Yamada, stylist Atsushi Okubo, and Men’s Bigi director Toshiyuki Suzuki as models, and Masanobu Ando himself in the collective visuals. The special campaign visuals symbolize the era and spirit of Men’s Bigi, as they wear the collaboration items commemorating the 50th anniversary and are captured from Mr. Ando’s unique point of view.
Click here to visit the Men’s Bigi 50th Anniversary special site.
Men's Bigi 50th Anniversary Project 1Collaboration with the founder, Takeo Kikuchi
Takeo Kikuchi, who founded Men’s Bigi in 1975 and led the brand until 1983, is participating in this 50th anniversary project. After a lapse of about 40 years, Takeo Kikuchi reunited with Men’s Bigi for this collaboration, and rather than reprinting the atmosphere and styles of the 70s and 80s as they were, he reconstructed them from a modern perspective, passing on Men’s Bigi’s identity to the next generation and redefining the core styles of the brand. The collection will be developed. Details of the collaborative items will be released soon.
Click here to visit the Men’s Bigi 50th Anniversary special site.
Men's Bigi 50th Anniversary Project 2Collaboration with Creative Director Shinsuke Nakata
A collaboration project by Creative Director Shinsuke Nakata will also be launched, reinterpreting the mood of the 1980s with a modern sensibility, The project proposes a new ” everyday wear ” that combines vintage and modern styles. Details of this project will be announced on a special page soon.
Men’s Bigi 50th Anniversary Special Site
Men's Bigi 50th Anniversary Project 3Special order items and sales channel limited items collaborated with 13 luxury brands
In addition to collaborations with Takeo Kikuchi and Shinsuke Nakata, special order and sales channel limited items (adidas Originals, and TATRAS). The 13 brands participating in this year’s event are as follows.
Click here for more details on limited items.
Men's Bigi 50th Anniversary Project 4Pop-up events at three locations in Tokyo
In the 50th anniversary project, we will launch and sell collaborative items and hold a photo exhibition of Mr. Ando at three locations in Tokyo during September. The exhibition will be held at three locations in Tokyo in September.
Daikanyama T-SITE Garden Gallery
Overview: Launch and sales of Takeo Kikuchi’s collaboration items / Masanobu Ando’s photo exhibition
Date: September 12 (Fri.) to September 14 (Sun.), 2025
Time: 11:00 – 20:00 (last day ends at 17:00)
・ Shibuya PARCO
Overview: Launch of collaboration items by Creative Director Shinsuke Nakata collaboration item launch and sales / Masanobu Ando photo exhibition
Date: September 19 (Fri.) – October 1 (Wed.), 2025
Time: 11:00 – 21:00
・ Roppongi Hills “Hills Box”
Overview: Takeo Kikuchi, Shinsuke Nakata collaboration item sales / Masanobu Ando photo exhibition Held
Date: September 27 (Sat) – October 26 (Sun), 2025
Time: 11:00 – 20:00
Men's Bigi 50th Anniversary Project 5Opening of flagship store in Yurakucho!
The flagship store is scheduled to open in Yurakucho as a new brand base on the occasion of the memorable 50th anniversary. More information on the interior, concept details, and opening date will be released as it becomes available.
Inquiries: 03-5428-0378
