[ Shocking price ] TIMEX will launch the $170 “Wanderer Watch” on Saturday, Nov. 16, for one day only!

TIMEX, one of the world’s leading companies in the watchmaking industry, will commemorate its 170th anniversary by selling a limited edition of 1,000 Waterbury Wanderer Watches worldwide for $1 (price in Japan: ¥170 including tax; 65 watches to be sold). 1890 The tradition of the ” accessible watch ” launched in the 1950s is being revived in the modern age.

The watch that made the dollar famous

Pocket watches, which were expensive items 170 years ago, were only popular among the upper class and a few others, and were not affordable to the common man. Against this backdrop, the current “Timex” company, founded in 1854 as the “Waterbury Clock Company,” sold a pocket watch called the “Yankee” for the astonishing price of only $1.00. This was made possible by the casting technology in Waterbury, Connecticut, which had a thriving brass processing industry and was able to mass-produce parts of consistent quality. As a result, the watch became popular among ordinary people, such as farmers, factory workers, and railroad conductors, and by the turn of the 20th century, more than 6 million “Yankees” were in circulation. By the turn of the 20th century, more than 6 million Yankee watches were in circulation, including one by Mark Twain, author of “The Adventures of Tom Sawyer,” who wrote a note at Timex headquarters that he wanted to purchase two Yankee watches. Furthermore, “Yankee” spread across oceans and was distributed outside the United States. As a proof of this, “Yankee” was also found on the belongings of the passengers of the ‘ Titanic. Thus, the “Yankee” was hailed as “the watch that made the dollar famous.

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Waterbury Wanderer Watch” to be Released to Commemorate 170th Anniversary

The special “Waterbury Wanderer Watch” is based on “Yankee” historical facts and pays homage to its origins as the Waterbury Clock Company. The glossy white dial is decorated with lacquered Roman indices in keeping with ” Yankee,” and a commemorative 170th anniversary logo is set at the 6 o’clock position. The back of the watch is engraved with the message of 170 years of watchmaking history and iconic American branding.

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Shari Fabiani, CMO of Timex Group, said of the project. “Our 170th anniversary is not simply a celebration of our illustrious past, but a reaffirmation of our unwavering commitment to providing quality timepieces to all. The $1 anniversary watch was advertised with the slogan, ‘ Accurate time for a fraction of the price. ‘ In creating this watch, we would like to thank the dedicated consumers who have trusted and valued Timex for so many years.”

More information about the “Waterbury Wanderer Watch”

Release Date ： November 16, 2024 (Saturday)
Product Name ： “Waterberry Wanderer Watch”
Price ： 170 yen (tax included)
Sales Location ： Inside Fresh Kakigori Miyanoya Harajuku Store (1-8-6 Jingumae, Shibuya-ku, Tokyo)
Number of units to be sold ： 65 units (*Number in Japan)
Sales Method ： First come, first served basis, starting at noon ( 12:00).
Payment Method ： Cash Only

[ Specifications ]
・Case Diameter 40mm
・Quartz
・50m Waterproofing
・Day Date (day and date) display
・Leather strap
・Non-reflective coated mineral glass windshield / Light-storing hands