The American watch brand TIMEX will release three types of ” Timex x Coca-Cola Collaboration Watches ” on October 20 (Wednesday). To commemorate this, a vending machine will be set up at Shibuya Loft on-time from October 20 (Wed.) to November 18 (Thu.) with the collaboration watches in special packages that look like beverage cans.
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To celebrate the collaboration with Coca-Cola, the world’s first* watch vending machine is now available for a limited time at the Shibuya Loft on-time!
The collaboration between Coca-Cola, a leading company in the vending machine business in the beverage industry, and Timex, a world-renowned name in the watch industry, was realized based on Corona Disaster’s desire to provide a bright topic to the world and to energize the world. To commemorate the collaboration, the world’s first watch vending machine will be installed at the On Time watch select store in Shibuya Loft from October 20 (Wed) to November 18 (Thu). During this period, visitors can purchase the collaborative watches in special packages inspired by beverage cans from the vending machine. With the urgent need to resume economic activities, the company is considering expanding this vending machine nationwide as a new sales method that will bring a sense of eventfulness to shopping and encourage people to visit stores and make purchases, where “buying is fun. *Surveyed by Weni Boeki Ltd., the exclusive distributor of TIMEX in Japan.
Three types of collaborative watches were released this time! Timex’s signature models with special Coca-Cola graphics!
This collaboration celebrates the 50th anniversary of the Coca-Cola commercial “Hilltop,” which was aired in 1971. The design incorporates special graphics inspired by the 1970s.
Timex x Coca-Cola (1) “TW2V25900” based on CLASSIC DIGITAL
This model is based on the ” CLASSIC DIGITAL,” which was popular in the 80s and 90s and boasts a simple, practical design and functions that have made it a standard item in the market.
The area around the LCD is covered with special graphics inspired by the 70s, when the TV commercial “Hilltop,” the theme of this collaboration, was aired. In addition, the alarm sound is a special version of the Hilltop commercial sound.
Timex x Coca-Cola (2) “TW2V25800” based on the Q TIMEX
A model based on the ” Q TIMEX “, a reissue of the quartz watch launched by Timex in 1979, is also available.
The initial “Q” of quartz is placed above the Timex logo at the 12 o’clock position, and a graphic expressing a peace of mind is placed in the center of the dial. A hatch on the back of the watch allows the wearer to change the battery with a coin.
Timex x Coca-Cola (3) “TW2V26000” based on STANDARD
Based on the ” STANDARD ” model, which features a simple, calculated design and an onion-shaped crown, this model has a striking Coca-Cola logo on the face.
The Coca-Cola logo is boldly placed across the dial in vivid colors, creating a model that allows the wearer to fully enjoy the collaboration. Below the logo is an illustration of a dove, a symbol of peace.
Timex x Coca-Cola collaboration watch ” details
Release date: October 20, 2021 (Wednesday)
Vending machine installation period: October 20, 2021 (Wednesday) – November 18, 2021 (Thursday)
Vending machine location: On Time Shibuya Loft Store
How to purchase: Select a watch from the vending machine, purchase coins at the cash register, then insert coins into the vending machine to purchase
The official TIMEX website is Click here
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