EVISU launches “Capsule Zero,” its latest collection in the “Y2K” mood!

EVISU, the world-renowned Japanese denim brand, has unveiled its new capsule collection ” Capsule Zero ” simultaneously worldwide.

EVISU Capsule Collection 'Capsule Zero'EVISU reinterprets vintage American work and college styles

EVISU, known worldwide, now boasts a history of over 30 years and has many fans among international celebrities due to the quality of its denim and attention to detail. EVISU has a history of more than 30 years and has many fans among international celebrities for the quality of its denim and its attention to detail, making it a globally popular brand. For its capsule collection “Capsule Zero,” EVISU has incorporated “varsity style” and “vintage style” inspired by vintage American workwear and college fashion, based on the brand’s tradition and excellent craftsmanship, The brand has given a modern twist to its classic items. The classic varsity jacket has EVISU’s iconic tiger emblem and Japanese-style graphics added. The lineup also includes 23 other items, including accessories, such as a camp-colored shirt with EVISU’s retro-touch logo in chain stitching and baggy-fit jeans with innovative denim treatment.

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EVISU 'Capsule Zero' Features①Mix of gorgeous colors and calm basic colors

This season’s color palette mixes glamorous shades such as varsity red, marine blue, and pine green with basic colors in subdued tones such as gray, black, beige, and denim blue. The colored items are designed in slightly duller shades, so they are not obnoxiously gaudy.

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EVISU 'Capsule Zero' features (2)2000s mood expressed through silhouettes

The “Capsule Zero” collection is also characterized by reflecting the classic mood of the 2000s. Cropped silhouette tops are paired with relaxed, oversized jeans and work pants, paying respect to the Y2K style that exudes a 00s feel.

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To celebrate the launch of this collection, EVISU has created a cinematic campaign that captures the energy of 2000s streetwear. Against a backdrop of Japanese drift cars illuminated in bold neon red lighting, models express the individuality of each garment through their masks as symbols of progress and rebellion. Capsule Zero” will be available at EVISU flagship stores and the official EVISU online store from August 8, 2024 (Thursday).

What is EVISU?

Founded in 1991 in Osaka, EVISU was named after Ebisu, one of the seven gods of good fortune in Japanese mythology. When the company was first founded, only about 14 pairs of jeans were produced per day, and the back pockets of these jeans had hand-painted seagulls on them. The company’s passion for denim and attention to detail were recognized early on, and it led the global trend for vintage denim. With its commitment to quality, EVISU is highly regarded by denim collectors and fashion lovers alike, and has established itself as a classic.