REPLAY, an Italian denim brand, will host a pop-up store titled “REPLAY MADE IN ITALY DENIM & FW2026 NEW COLLECTION POPUP” at the Isetan Shinjuku store from Wednesday, September 16, 2026, through Tuesday, September 29, 2026.
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Items Featured at REPLAY’s Isetan Shinjuku Pop-UpUnveiling the Fall/Winter 2026 Collection, Highlighted by a Limited Edition of the Iconic ‘BWAII’!
Since its founding in 1981, REPLAY has built its collections around Italian design and craftsmanship. At this pop-up, a limited-edition version of the “BWAII”—entirely manufactured in Italy and finished with vibrant blue stitching—will be unveiled.Making its Japanese debut, this piece is available exclusively at Isetan Shinjuku and offers a sneak peek at the upcoming “Made in Italy Denim” project scheduled for Spring/Summer 2027.In addition, the pop-up features a wide selection from the fall/winter collection, including items made from brushed denim and corduroy, as well as pants crafted from the brand’s signature HYPERFLEX fabric.
Item 1 from REPLAY’s Isetan Shinjuku Pop-UpExclusive to Isetan Shinjuku! 'BWAII' Made in Italy Denim Featuring Vibrant Blue Stitching
A standout staple from REPLAY at this pop-up is the “BWAII,” a Made in Italy denim piece crafted using denim fabric from Candiani, an Italian company whose fabrics are widely adopted by premium denim brands. This special pair is entirely produced in Italy, from weaving the fabric to the final stitching.Candiani is one of Italy’s leading denim fabric manufacturers, renowned for its sustainable production methods. The “BWAII”—a model exclusive to the Isetan Shinjuku store—is characterized by its vibrant blue stitching.This serves as a subtle accent that complements the classic indigo denim, resulting in a finish that makes a bold statement.
REPLAY Items Featured at the Isetan Shinjuku Pop-Up Store 2A Warm, Seasonal Look Perfect for Fall/Winter! Shirts and Pants Made from Brushed Fabrics
Another major theme of the Fall/Winter 2026 collection is “brushed fabrics.”The lineup features items made from denim with a brushed surface—achieving a soft, wool-like texture—as well as flocked denim characterized by an elegant, velvet-like brushed finish. This is a unique offering from REPLAY that delivers the warmth typical of fall and winter, even in denim. Additionally, items made from soft-to-the-touch corduroy are also available.The collection includes corduroy pants featuring a tapered silhouette based on a straight leg cut, as well as a corduroy shirt that can be worn on its own or as outerwear. With a warmth unique to corduroy—distinct from brushed denim—these pieces are sure to offer new options for fall/winter outfits.
3 Items from REPLAY’s Isetan Shinjuku Pop-UpChoose from a wide range of options!Jeans and chinos featuring HYPERFLEX fabric, synonymous with REPLAY
In addition to the autumn/winter-appropriate items mentioned above, the brand—known for its denim—offers an extensive lineup of denim pants.In addition to the new “TYDE” relaxed tapered fit introduced this season, the collection features popular denim styles made with the brand’s signature HYPERFLEX fabric, offering sophisticated fall/winter denim looks that embody the REPLAY aesthetic. Furthermore, chinos made with HYPERFLEX fabric are also available.The “Regular Slim BENNI Hyperflex Color Super Stretch Chino Pants” are made from a lightweight 10.5-ounce stretch fabric and feature a clean silhouette that works with a wide range of styles. Available in a wide variety of colors, they pair perfectly with jackets.
Event OverviewREPLAY MADE IN ITALY DENIM & FW2026 NEW COLLECTION POP-UP
Dates: September 16 (Wed) – September 29, 2026(Tue)
Venue: Isetan Shinjuku, Men’s Building, 7th Floor, Men’s Authentic & Contemporary / Promotion Space
Hours: 10:00 a.m. – 8:00 p.m.
Inquiries: 03-6452-6382 (FASHION BOX JAPAN Co., Ltd.)
