GENTLE MONSTER opens a flagship store in Aoyama! Campaign by Nana Komatsu, Shinichi Osawa, and others also attracts attention!

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GENTLE MONSTER opens a flagship store in Aoyama! Campaign by Nana Komatsu, Shinichi Osawa, and others also attracts attention!

Gentle Monster, a global fashion eyewear brand from Korea, has released a teaser video announcing the opening of its first flagship store in Japan in Aoyama, Tokyo.

GENTLE MONSTER AOYAMAAnnouncing the opening of its first flagship store in Japan on SNS!

Gentle Monster is a global fashion eyewear brand that depicts a new history through unimaginable brand topics and diverse collaborations, and currently operates directly managed stores in over 70 countries worldwide. On February 16, the brand announced via its official SNS the opening of its first flagship store in Japan, ” GENTLE MONSTER AOYAMA.

Check out the official ” GENTLE MONSTER ” website

The teaser videodepicts a cyberpunk anime style in the near future Tokyo

The teaser video released this time announces the opening of the first flagship store in Japan on March 14 with a cyberpunk-like animation reminiscent of ‘ Ghost in the Shell’ and ‘Mardock Scramble. The impactful giant head, an important part of the Gentle Monster’s worldview, and a voiceover describing the new world that will expand with its arrival in Japan, heighten the anticipation for the opening of the flagship store.

Check out the official ” GENTLE MONSTER ” website.

Playful pop-up 'GENTLE JELLY' in Seoul and Beijing in January 2024

The newly launched 2024 collection is a “GENTLE JELLY” concept that evokes a variety of jelly The new creativity is highlighted by a witty campaign and sunglasses with unparalleled and unique details. The variety of colors and soft wrap-around shape of the goggles, a new experiment, have garnered support from global celebrities and influencers. The Gentle Jelly pop-ups in Seoul and Beijing also surprised visitors with their space creation and detailing, blending giant jelly pouch objects with scattered smaller jelly objects.

Check out ” JELLY POP UP “

2023 also unveils an innovative campaign featuring Nana Komatsu and Shinichi Osawa

For the 2024 Optical Collection presented last year, a campaign featuring top Japanese actress Nana Komatsu and a famous musician Shinichi Osawa was unveiled and created a sensation. Under the theme of “GENTLE HIGH SCHOOL,” the campaign portrays the image of a high school student as imagined by Gentle Monster, combining Nana Komatsu’s mysterious atmosphere with Gentle Monster’s unique and intense concept.

Check out the special “GENTLE HIGH SCHOOL” page.

Expectations are high for the second flagship store in Japan following the directly-managed store in Hankyu Umeda

At the directly-managed store in Osaka Hankyu Umeda, which opened for the first time in Japan last April, many people stopped in front of the Giant Head Kinetic Objects The GENTLE MONSTER AREA is a new concept in the GENTLE MONSTER series. Starting with the teaser release of GENTLE MONSTER AOYAMA, we can expect to see more presentations in Tokyo in the future, including spaces that incorporate the bold challenges unique to Gentle Monster and are filled with ideas and creativity unique to the brand.

Check out the official ” GENTLE MONSTER ” website

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