NEWS NEWS

An unexpected idea! Ray-Ban launches “Reverse” collection with the first ever “reversed” lenses.

Ray-Ban has launched the “Reverse” collection, a new line of sunglasses with lenses that are completely reversed. The collection consists of four types of unisex sunglasses, and the campaign features world-famous supermodel Vittoria Ceretti . Ray-Ban.com from Thursday, June 15, 2023.

Concave lenses have been realized by Ray-Ban’s unique manufacturing technology! New collection based on four popular silhouettes

Concave lenses, which are the complete opposite of conventional convex lenses, were created through advanced engineering and are the result of Ray-Ban’s innovative manufacturing technology. Although the shape is completely different, the precision of the lens is not compromised at all, and the design is focused on solving the problems of refraction and astigmatism. The result is an innovative style based on four iconic silhouettes.

1 6

2 6

3 6

4 6

5 6

6 6

Ergonomically designed frames make every face shape more attractive!

The Reverse Collection consists of four frames: “Aviator,” “Wayfarer,” “Caravan,” and “Boyfriend,” each with an ergonomic frame design. The frames fit subtly to the curves of the cheekbones, creating an attractive look for all face types. In addition, these are environmentally friendly collections with bio-based nylon lenses, bio-based acetate frames, and packaging, cards, and cleaning cloths made from 100% recycled materials.

1 5

2 5

3 5

4 5

5 5

Ray-Ban Reverse Aviators

Introduced in 1937, the Aviator is one of the world’s most iconic frames designed for U.S. military pilots. Aside from their superior quality, performance, and comfort, the classic straight top bar is still present in this collection. In addition to gold and silver frames with standard color lenses, the collection is also available in anthracite, rose gold, and black metal frames with gradient or colored mirror lenses.

Price: ¥27,280-30,580 (tax included)

1 2

2 2

Ray-Ban Reverse Wayfarer

From the rock revolution of the 1960s to the hip-hop culture of the 1990s, the original Wayfarer has been an integral part of countless cultural movements. The ” Ray-Ban Reverse Wayfarer ” is a one-of-a-kind silhouette created by taking one of the most famous frames in sunglass history and giving it a new edge with inverted lenses. The lineup includes monochromatic black with standard lenses, transparent colors such as blue and black, and styles with dark blue & brown with compatible colored lenses. In addition, styles with colored frames in unexpected combinations such as red & green or orange & blue with colored mirror lenses will also be available.

Price: ¥27,280 – ¥30,580 (tax included)

1 2

2 2

Ray-Ban Reverse Caravan

The Caravan, still a favorite since its launch in 1957, is an evolution of the aviator, which was already a classic at the time. The simple geometric shape of these frames is appealing. The ” Ray-Ban Reverse Caravan ” features curved, inverted lenses on the Caravan, giving it a futuristic, timeless style. In addition to the standard gold and silver frames with matching lenses, the new model will also be available in new color combinations of silver, rose gold, anthracite, and black frames with gradient, colored, or mirrored lenses.

Price: ¥27,280-30,580 (tax included)

1 2

2 2

Ray-Ban Reverse Boyfriend

The most attractive feature of the boyfriend is its oversized silhouette, which creates a perfect balance between the softly curved square frame and the simple, flat top that creates a sense of exquisite discretion. The “Ray-Ban Reverse Boyfriend” is a novel take on this silhouette, with a completely new concave lens. In addition to the standard black and various transparent colors, simple washed colors such as deep blue, brown, and dark gray are available, as well as bi-colors with a strong presence combining brown and blue. Lens options include colored lenses, mirrored lenses, and gradation lenses.

Price: ¥27,280-30,580 (tax included)

1 2