Ray-Ban, the eyewear brand, has unveiled a new campaign for its innovative “Ray-Ban Reverse” collection, which will be launched in 2023 with lenses that are “completely reversed. The campaign features a visual and video featuring Awich, a leading rapper in the Japanese hip-hop scene.
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The visual and video featuring the rapper Awich, a brand ambassador!
A new campaign visual featuring the brand ambassador, Mr. Awich, is released. The visual focuses on the “Ray-Ban Reverse Wayfarer,” a new category of the brand’s signature Ray-Ban Reverse collection, which will be released in 2023, and will showcase the brand’s innovative, out-of-the-box spirit and disruptive approach. The visual expresses the spirit of Ray-Ban’s innovative and disruptive brand through the Ray-Ban Rebirth collection, a new category that the brand is proud to introduce in 2023. The campaign will be available at the official Ray-Ban online store, Ray-Ban Stores nationwide, and Ray-Ban retail stores from August 30.
Comment from Mr. Awich
“I want to break down the stereotypes that have become a skeleton, a shell that may have had meaning in the past, but is now just a formality that makes someone suffer.”
He continued, “Disruptive is the ultimate art. I consider music to be one kind of art, and I would like to play a role in introducing new ideas and ways of thinking myself. Art is a tool for people to know themselves, and by exposing themselves and singing songs, they can learn about themselves and have a chance to look back.
The appeal of Ray-Ban Reverse WayfarerThe one and only silhouette with concave lenses on the frame of the absolute king of sunglasses, 'Wayfarer'
From the rock revolution of the 1960s to the 1990s, the The original Wayfarer was an integral part of countless cultural movements from the rock revolution of the 1960s to the hip-hop culture of the 1990s, and was a friend to a generation of young people who rebelled against society. The iconic silhouette, instantly recognizable as Ray-Ban sunglasses, has been given a new edge with inverted lenses to create a catchy silhouette. The collection is also environmentally friendly, with bio-nylon lenses with 41% bio-derived carbon content, bio-acetate frames with 67% bio-derived carbon content, and 100% recycled polyester cleaning cloths and packaging. The high-performance anti-reflective lenses reduce reflections in the eye’s most sensitive wavelengths by up to 70%, and both models worn by Mr. Awich are now available at Ray-Ban Stores nationwide, Ray-Ban’s official online store, and Ray-Ban retailers.
Click here for more details on Ray-Ban Reverse Wayfarer
Check out other models in the Ray-Ban Reverse collection!
While the Ray-Ban Reverse Wayfarer is the focus of the new campaign, there are also three other models: Ray-Ban Reverse Aviator, Ray-Ban Reverse Boyfriend, and Ray-Ban Reverse Caravan, These also feature inverted lenses in the silhouette of the classic models, so you can’t go wrong with any of them.
Click here to view the Ray-Ban Reverse collection lineup.
What is Ray-Ban?
Ray-Ban was born in 1937. Six years later, the ” Aviator ” was born, and the Ray-Ban brand was born at the same time as it became commercially available. While the style has remained unchanged since its birth, the aviator is still a traditional style today. The Ray-Ban brand has remained authentic and free, ever since it helped American pilots break new ground 80 years ago. The brand has remained authentic and free ever since it helped American pilots break new ground 80 years ago. Loved by many musicians and celebrities, the brand has gained the support of many people around the world as a brand that is at the forefront of the times.
Contact: 0120-990-307 (Luxottica Japan Customer Service)
Ray-Ban official online store:https://www.ray-ban.com/japan
Ray-Ban official Instagram: @rayban
