Sneaker boutique atmos will release new balance “Lunar New Year Collection” on January 2, 2023 (Mon.). The lottery will start on December 23, 2022 (Fri.) at the official online store of ATMOS.
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Five classic New Balance models now available in neutral colors!
New Balance’s ” Lunar New Year Collection ” will be introduced by ATMOS, a company that promotes Tokyo’s sneaker culture to the world. The collection features neutral colors such as warm beige, gray, and brown to express the precious time spent with family and friends during the Lunar New Year, the beginning of a new year.
Red, which is said to bring good luck, is expressed in a deep garnet red, and is used as an accent on the insole and attached laces.
The lineup for this collection includes the “BB550,” a reissue of New Balance’s classic basketball shoe, the “M2002R” and “M2002RD,” which are also popular at Atmos, the “U574,” an all-purpose standard model, and the “U9060,” a cross between high-tech and heritage The “U574” is an all-around classic model.
The visuals were shot with the cooperation of ” Shikin Restaurant,” an old-fashioned popular Chinese restaurant in Harajuku that was established in 1966. The look is a must-see, as it interprets the ” Lunar New Year Collection ” from the unique perspective of ATMOS, which also originates from Harajuku, and sublimates it to the local community. A pop-up store will be held at the ATMOS Shinjuku store to coincide with the release of the collection, and a New Year’s novelty campaign will be held as well.
New Balance Lunar New Year Collection ” BB550
Price: 17,600 yen (tax included)
New Balance Lunar New Year Collection “M2002R
Price: 18,700 yen (tax included)
New Balance Lunar New Year Collection “M2002RD
Price: 13,750 yen (tax included)
New Balance Lunar New Year Collection “U574
Price: 22,000 yen (tax included)
New Balance Lunar New Year Collection “U9060
Price: 19,800 yen (tax included)
New Balance Lunar New Year Collection “U574” and “U9060”.
Release date: January 2, 2023 (Monday) *Lottery starts on December 23, 2022 (Friday) at ATMOS official online store
Sales outlets:
– ATMOS official online store
– ATMOS stores (excluding some stores)
– New Balance official online store
– New Balance official store (excluding some stores )
Pop-up period: January 2, 2023 (Mon) – January 9, 2023 (Mon)
Inquiries: 03-6629-5075 ( ATMOS Customer)
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