NB GREY MUSEUM” is currently being held on the 4th floor of New Balance Harajuku. The exhibition displays a number of archived gray shoes that New Balance has released in the past, as well as gray shoes that are currently available for purchase. In addition, a special drink developed under the theme of “gray” is available at the café, making this an event where visitors can experience the New Balance brand.
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How did New Balance’s gray begin?
Many people may think of “gray” when they think of the symbolic color of New Balance. Gray was first used in New Balance shoes in 1980, more than 70 years after the company was founded in 1906 in Boston, USA. It was the ” 620 ” running shoe, which was developed to support the feet of runners on the pavement of the city, not on the track of a stadium. At the time, sports shoes were often white or pop primary colors, but the gray shoes were unique. The “620” was the lightest shoe on the market at the time, and the technology and craftsmanship of New Balance made it a major challenge.
Gray” has become the brand color of New Balance!
Since then, gray has always been used in New Balance’s flagship models, such as the “990” and “1000” series made in the U.S.A. At first glance, gray may seem like a quiet color. However, since the ” 620,” New Balance has always used gray to present bold challenges to the world. Now, gray has become a symbolic color of the New Balance brand itself.
The “NB GREY MUSEUM” exhibition, where you can experience New Balance’s gray color to the fullest!
The current “NB GREY MUSEUM” consists of the following exhibits.
ABOUT NB GREY
Introducing theories that answer the question ” Why Gray?
・NB GREY HISTORY
Introduces the history of the brand and gray shoes from the founding of the New Balance brand to the present day.
・ARCHIVE SHOES
The “620” (reissue on display), which started New Balance’s gray, the “990” series, which symbolizes gray, the “1000” series, and the current lineup, the “1000” series, the “M1300” series, which has been reissued multiple times, and a number of major gray shoes that continue to the present day.
Popular models available for sale at the “GREY MUSEUM STORE
There will also be a sales area for the popular “gray” shoes. The following four models are the actual sneakers on sale.
M990VS4
Prior to the 40th anniversary of the “990” series this year since its birth in 1982, past versions were revived last year as the “990 Version Series.” Among them is the M990VS4, a revival of the “M990v4,” the original of which was released in 2016. This model is limited to directly managed stores.
Price: ¥36,300 (tax included)
M1700JP
From the Made in U.S.A. reissue of the “M1700,” the last flagship model of the “1000” series released in 1999, the high-quality nubuck/mesh upper is colored in “1300” colors. This model was sold as an official store limited model. Directly-managed store limited model.
Price: ¥39,600 (tax included)
M1500BSG
The “1500” was introduced in 1989 with a revolutionary one-piece molded midsole and a luxurious embroidered N logo. This model is a highly popular, stately appearance, colored in New Balance’s iconic colors and finished with a high-quality nubuck/mesh upper that only Made in U.K. can offer.
Price: 28,600 yen
M5740LLG
The iconic “574” model, which took over the DNA of the “576” off-road shoe introduced in 1988, has been brushed up with a streamlined 90s wave design and the Big N logo for a look with a strong presence in the “5740. It features legacy colors reminiscent of New Balance’s heritage models.
Price: ¥15,400
At the café in New Balance Harajuku, you can also get a special grade link, which is only available at this event and is associated with the color “gray”!
At the cafe, visitors who answer a questionnaire will receive one “Frozen Concrete Gray” (black sesame syrup, almond milk, manuka honey, vanilla ice cream), a special drink for the NB GREY MUSEUM. *Offered for take-out only.
NB GREY MUSEUM” details
Location: New Balance Harajuku 4F (4-32-16 Jingumae, Shibuya-ku, Tokyo)
Period: February 18 (Fri.) – March 9 (Wed.), 2022 11:00 – 19:00 *currently open on shorter hours
Admission: Free
Contact: 0120-85-7120 ( New Balance Japan Customer Service Center)
