G-SHOCK PRODUCTS, a project to develop lifestyle products for the G-SHOCK brand of shock-resistant watches, has launched a new line of products. The second military collection includes a vest and blouson, as well as a bag and pouch in collaboration with ” POTR (P.O.T.R.).
Suponsered by
G-SHOCK PRODUCTS” produced by BEAMS. Vests and blousons inspired by military uniforms are now available!
Produced by BEAMS, “G-SHOCK PRODUCTS” is the first lifestyle goods label under the G-SHOCK brand, a project aimed at communicating the brand’s identity to G-SHOCK loyalists as well as those who are not familiar with the brand through products other than watches. G-SHOCK PRODUCTS project. Following the October release of the collection, the new lineup includes military-designed vests and blousons. In addition to CORDURA®, a lightweight, stretchy, tough material, a new high-function padded material with excellent cold protection properties has been adopted. The collection focuses on toughness and comfort.
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CORDURA STAND COLLAR PADDING BLOUSON
This item is a G-SHOCK PRODUCTS-style arrangement of the military blouson seen in the layering system. The elbow patches and the transitional areas feature G-SHOCK’s typical octagonal shape. The stand collar has an internal hood, and the brand’s signature ” WATCH WINDOW FLAP ” is designed on the cuffs. This detail allows the wearer to check his or her watch without rolling up the sleeves. This military blouson combines design and functionality, and can be used in a variety of situations.
Price: 52,800 yen (tax included)
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CORDURA G-QUILT STAND COLLAR PADDING VEST
Stand collar quilted vest with newly designed original octagonal quilt stitching reminiscent of G-Shock. While the design is simple, it features boldly placed large flap pockets on the front. The design is tough and strong, including hand warmer pockets with classic military detail zippers.
Price: ¥30,800 (tax included)
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POTR collaboration 3-way bag and mini pouch that can hold up to 12 G-Shocks
The COLLECTION 3WAY BAG and COLLECTION POUCH are also released at the same time, in collaboration with Yoshida’s new brand “POTR,” which is based on the concept of lifestyle. While providing storage space for G-SHOCK, of which many models have been released since the brand’s birth, the bags are designed for easy daily use.
POTR collaboration COLLECTION 3WAY BAG
This bag has a built-in acrylic case and can hold a total of 12 G-Shocks. It is a 3-way bag that can be used as a showcase or as a shoulder bag or handbag by removing the acrylic case. It also features a big size that can be used as a record bag. The outer material is sharp and tough nylon twill with PVC coated on the reverse side, and the lining is blue polyester taffeta with a backlight image.
Price: 66,000 yen (tax included)
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POTR collaboration COLLECTION POUCH
Individual storage pouches made of the same material as the 3-way bag can also be used as mini shoulders with a detachable strap. It can also be attached to the main bag with a carabiner at the top for accentuation.
Price: 13,200 yen (tax included)
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G-SHOCK PRODUCTS】details
On sale Wednesday, November 30, 2022 at 12:00 p.m.
*Purchase limited to one per person.
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