Yosuke Kubozuka makes an appearance! emporio armani launches its second digital campaign ” the way we are

EMPORIO ARMANI celebrated its 40th anniversary last year with the digital campaign ” THE WAY WE ARE “. This year’s campaign features actor Yosuke Kubozuka and 21 other unique individuals.

Yosuke Kubozuka, dancers, models, and 21 other people all wearing Emporio Armani clothes with their own individuality.

Emporio Armani, created by designer Giorgio Armani, was born in 1981 in Milan, Italy. Last year’s ” THE WAY WE ARE ” campaign featured a retrospective exhibition and magazine in Milan, and a digital campaign in Japan featuring the youth of Generation Z. This year’s campaign, under the theme of “Self-Identity x Emporio Armani,” will feature a variety of content focusing on the increasingly diverse “individual. The campaign will feature a variety of content focusing on the increasingly diverse “self” and will feature images and video clips of unpredictable chemical reactions in the one-of-a-kind world where “self” and Emporio Armani fashion come together. The 21 people appearing in the campaign are men and women in their 20s to 60s, of different generations, ages, and occupations. The campaign is based on Giorgio Armani’s philosophy: “Clothes should be in line with the wearer’s own personality. The campaign visuals bring out the individuality of the 21 people, embodying his philosophy: “Clothes should not play the leading role, but the wearer himself or herself.

The filming of a simple film is used to express the splendor of “individuality”.

Even items with strong design characteristics are coordinated without erasing each individual’s ” individuality. The brand’s broad worldview and philosophy, such as women wearing men’s items and incorporating items made of recycled materials, expresses the splendor of “individuality. In addition, while digital technology is the mainstream these days, film was purposely used for this shoot. Against an inorganic white background, the simple visuals were completed with only one person and Emporio Armani items photographed. The video content, in which each of the 21 individuals spins a tale of their own identity, is also a must-see.

THE WAY WE ARE】details

Special site is here *Opened on April 15 (Fri.) 7:00
Contact: 03-6274-7060( Giorgio Armani Japan)
Official site is here

List of characters
Yosuke Kubozuka / 42 / Actor
Shohei / 32 / Incense brand designer
Yuki Nakamura / 31 / Select store owner “WAGAMAMA TOKYO”
GENKI / 36 / Dancer
KOBAYASHI Yoshio / 67 / Coffee store master
AKIMOTO Takeshi / 34 / Director, AKIMOTO Inc.
Takehiko Sawada / 34 / Eyewear Press (Eye’s Press)
Yasuo / Fashion director, stylist, buyer
ALI / 33 / Comedian
YAMATO / 23 / Model, DJ
KOU KOMADA / 32 / Voice actor
SHOKO / 38 / Salon press “OLTA”
Rina Mizumura / Dancer / Choreographer
Rio Komori / 23 / Model
Natsuyo Chinsho / 33 / Producer
Chen Xi / 27 / Model
Momoka Nambu / 23 / Makeup Artist
Kyoko Kuwabara / 53 / Assistance worker for the disabled
Reyla / 24 / Model
Sato Takumi / 31 / Fashion coordinator
xiangyu / 28 / Artist