New Balance’s new “XC-72” will be available in the brand’s iconic “Gray” color starting September 12 (Sun.) at select retailers.
Suponsered by
The ” XC-72 ” design embodies retro-futurism
The “XC-72″ retro-futurist design expresses the future as seen from the past and the past as seen from the future, allowing the wearer to freely mix and match styles and genres, from sporty street looks to mode set-ups. It is a fashion-forward item that can be freely mixed and matched with any style or genre, from a sporty street look to a mode set-up. Details such as the asymmetrical outsole pattern, which varies from inside to outside, the polygonally shaped heel, and the square toe inspired by a 70’s concept car, create a look that is both impactful and modern, yet nostalgic at the same time. Like the ” 327,” which debuted last year and quickly became one of New Balance’s most popular models, this timeless design is a cross between archival models from the past and contemporary trends.
Design source: 1979 campaign ad
The “XC-72” design was inspired by New Balance’s “Three of the Best” campaign ad from 1979. The “Three of the Best” advertisement, which suggested the best shoes for different types of running, featured three models: the “375” trail shoe, the “XC15” cross-country shoe, and the “620” lightweight running shoe. The ad features three models: the 375 trail shoe, the XC15 cross-country shoe, and the 620 lightweight running shoe. The ads incorporate iconic design details from New Balance’s proud archives, and while based on heritage, they combine contemporary design with eye-catching oversized Big N logos and simple, sleek upper patterns to create a striking look that will be available as the newest The newest model will be available for Fall 2021.
New Balance “XC-72” Grey More Info
Price: 14,300 yen (tax included)
Part Number: UXC72
Color: AA1(SLVER/BLACK)
Available at: Official Online Store, New Balance Sapporo, Harajuku, Ginza, Nagoya, Osaka, Grand Front Osaka, Kyoto, Fukuoka and some other New Balance stores
Contact: 0120-85-7120( New Balance Japan Customer Service Center)
