What is Needles’ ” Track Pants ” that captivate so many people?

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What is Needles' " Track Pants " that captivate so many people?

Needles” is a Japanese men’s brand with a one-of-a-kind design and unique presence. Designed by Keizo Shimizu, founder of the select store “NEPENTHES,” which has led imported fashion in Japan for more than 20 years, the brand has gained tremendous support from many fashionistas for its unparalleled design. In this issue, we focus on the popular “track pants,” a representative item of Needles, and delve into the brand’s history as well as its appeal.

What is ” Needles “, a men’s brand with a unique presence?

The original brand “Needles” was created in 1995 by Keizo Shimizu, the owner of the select store “NEPENTHES” in New York. Shimizu, who has been involved in imported fashion for more than 20 years, has created Needles items that are unique and highly fashionable, as well as meticulous in detail, based on his extensive knowledge of men’s wear. The brand name “Needles” is derived from the word “Need-less,” which means “not needing more than you need. The brand’s unique design is a fusion of work, American casual, and native styles, and the brand style is unaffected by trends and has earned a high reputation among fashionistas and celebrities in Japan and abroad.

How did Needles come into being?

Shimizu became independent at the age of 29 and launched his first boutique, ” Nepenthes,” which offers many imported items that reflect his sense of style. He went to the U.S. several times a month to buy, and handled many unique items made in the U.S.A. However, in recent years, he has become prominent only for his selections. However, he felt that it had become difficult to create a distinctive style through the selection alone, so he decided it would be better to focus on creating original products in Japan, and in 1995, “Needles” was born. He thought that the best way to express what was inside of him was to make products from scratch in Japan, a country that prides itself on its advanced technology, and he produced most of his items in Japan. Shimizu, who has extensive knowledge of men’s fashion, believes that an interesting balance can be found by daring to take an approach that breaks the rules, and the one-of-a-kind designs he produces that reflect the delicate balance between the royal road of men’s fashion and the avant-garde continue to attract many people. The unique designs he produces, which reflect a striking balance between the royalty of men’s fashion and the avant-garde, continue to attract many people.

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What are “track pants,” the flagship item at the heart of Needles?

The Needles track pants feature butterfly embroidery inspired by the movie ” Papillon,” a polyester jersey material with just the right sheen, thick side tapes, and center crease-style stitching. They are now an important item that forms the core of the seasonal collection, and are released in a different color scheme each season. The black and purple combination that symbolizes Needles also reflects the brand’s attention to detail, including exquisite color variations. Track pants in a different coloring each time are often sold out quickly, and past Needles models, for which the same item is never released, sometimes fetch a premium. They have features that keep their shape even after repeated wear, and the fabric is quick-drying and resistant to damage. They also have excellent design and are stylish.

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Needles track pants became popular because of Asap Rocky!

This year marks 14 years since the track pants were first introduced in 2008. When they were first released, the response was not as strong as it is today, and Mr. Shimizu started making them with the desire to create a standard pair of pants that could replace jeans. When the response to the product was still not that strong, Mr. Shimizu himself wanted to wear them, so he began to continue producing them. He himself was fascinated by the track pants and combined them with various items, and his love for them spread to the staff of the store, and gradually the buyers of the wholesale customers began to love them as well. Later, when New York rapper and fashion icon Asap Rocky started wearing them, they became explosively popular overseas as well, and Needles’ track pants became known throughout the world.

The track pants, which became a favorite of artists without any approach from Needles’ side, were also worn by Offset, a member of the hip-hop trio Migos, and American rapper Lil Uzi Vert, and are still worn by many artists and celebrities today. Offset, a member of the hip-hop trio Migos, and American rapper Lil Uzi Vert have also worn the brand. The brand is now actively involved in projects with manufacturers and creators around the world. Last year, they released a collaboration item with designer Hideki Miyagi, and they are pursuing innovative manufacturing.

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